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Apparel Retail Market Climax

2010/9/1 14:17:00 44

Apparel Retail Market

Near the beginning of the term, the "starting school economy" characterized by student demand has been heating up recently. Students and parents have to prepare new daily necessities when school starts. Clothing and shoes are both essential and fast. consumer goods 。 Such a cause makes students more powerful in buying shoes and clothing, and the clothing and footwear retail market also ushered in a small climax of sales.


School economy with fire Shoes and clothing Sale


Various clothing stores, shoe shops and shopping malls have marked "discount", "preferential" and "special price" and so on, attracting many students and parents to come and buy. The store will start a good time to promote sales.


Similarly, the opening of the network is also in full swing. I opened a shopping website and entered students' words. The most popular products are bags and bags. Many sales of bags with students' words are also very promising. The price, style and trend of bags are the key factors affecting the sales of school bags. Similarly, a professional shoe selling website has launched a series of promotional activities in the market economy. The opening of this activity has attracted the attention of many student groups. A large proportion of the daily orders come from student groups. Such sales promotion has also been effective, and the sales volume of shoes has increased two times in the first two weeks.


On the eve of school, parents and students become the main purchasing power.


"Opening school! Seize the opportunity and win the opportunity to start a business!" this slogan has become the same aspiration of clothing merchants. Everyone takes advantage of the opportunity to start selling promotional advertisements.


In many young positions fashion In the clothing store every day, students and parents come to buy clothes.


In such a shopping climax, there are two kinds of buying main force. The first is parents' encouragement to their children. On the eve of school, to encourage children to study in school. Many parents have offered awards for clothing and shoes. Another reason is that many parents worry that children will not have time to buy shoes and clothes in the busy school curriculum, nor will they buy shoes and clothing products. So parents began to play a big role. Not only did they buy the shoes and clothing products of the season, many parents bought the winter shoes and clothing products at once. The purchasing power of the third party is some students' own writing, which is mainly college students. College students have enough time and energy to buy shoes and clothing products for themselves. Moreover, the economic strength of many college students should not be underestimated. Before the beginning of school, it is a wish for college students to satisfy themselves by taking advantage of the opportunity of manufacturers to promote sales.


Clothing stores around the University also usher in sales opportunities.


Many universities have already started school. The clothing business around the university is not always popular. At the beginning of the new term, students are rich in money and generous in their pockets. Many new students only come to school to find that their clothes are out of keeping with the weather, so they need to buy some suitable clothes again. Thus, with the prompting of many factors, the clothing store near the University began to usher in a sales opportunity. Many clothing store owners also seize the opportunity to enter some fashion, leisure, sports and other popular clothing for sale. In terms of price strategy, it also chooses discounts, profits, gifts, gifts and other ways to stimulate college students' buying behavior.


The clothing business is very busy, but many parents worry. Nowadays, most children are single children. Many parents are spoiled and indulged in consumption. Therefore, there is a phenomenon that students buy clothes blindly and exceed their parents' ability. For example, many middle school students have strict requirements for clothing brands. Shoes and clothing products are not Nike or Adidas. Among students, blind comparisons were made, and only the purchase of famous brands was recognized. Such a buying phenomenon also brings different sales share to clothing businesses. Many brands of shoes and clothing, such as Nike and Adidas mentioned above, have benefited, while some brands of second-class shoes and shoes have been left out in the cold.

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