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Meiten Department Store First Launched Unlimited Trial, Try And Try.

2010/12/11 8:53:00 71

Innovating Consumers In Mee Chen Department Store


Popularity as a core of customer service

Department store

With an innovative service company, mechen department store is constantly under control.

market

Changes and consumer needs, timely adjustment of business strategy, continuous marketing and management innovation, in order to enrich a variety of innovative services for consumers to create a relaxed and enjoyable consumer experience process.


In 2010, mechen department store continued to focus on the construction of details by innovating ahead of time and excavating market demand, not only innovating its format, but also striving to enrich its business category.

According to Shen Miao, deputy general manager of Yunnan mechen Department Store Co., Ltd., in the second half of the year,

Mei Chen Department Store

Through the adjustment of commodity areas, the adjustment of shopping malls, the introduction of new brands and the innovation of theme activities, we can enhance the comprehensive service capabilities, form a business model and marketing concept featuring the characteristics of the US and Chen, and create a vibrant and vigorous innovative enterprise for consumers.


Focus on details and highlight features of Mei Chen


The quick and convenient rebate system, the intimate supplement integral system, the unique passenger payment service......

Only in the US can you enjoy such a special shopping way.


Mei Chen's innovation is more reflected in the details of the construction, in addition to only 3000 points, you can enjoy 60 yuan rebate, VIP card shopping can directly offset the cash rebate system, but also create a single week with shopping tickets and VIP card to the main station at any time to fill the integral service; more in Kunming, the first unlimited trial, try, play, and the payment of guests, and other intimate services, these details are beautiful features.

Among them, it is worth mentioning that the United States exclusively implements customer payment service, the so-called passenger payment, that is, when the goods are selected, the shopping guide will accompany you to the cashier's desk to pay, and deliver the purchased merchandise to the customer's hands, so that you can feel the ubiquitous quality service from entering the store to completing the paction.

This is also a close service content that mechan aims to offer for every customer and for the society. It is also a microcosm of the development of urban consumer culture.


Fancy marketing promotes wonderful new life


People who are familiar with mechan will have the same feeling of promotion and new activities.

You can always experience different kinds of shopping fun in the US.


Mechan has always insisted on marketing in its own way, advocating a happy and wonderful way of life through a variety of thematic marketing.

In the US, every month a marketing theme will be set up, with feedback from members, bonus points, discount, full reduction and full donation activities, so that consumers can not only enjoy the goods at a favorable price, but also feel happy in the rich and colorful theme activities.


In addition, mechen Department launches night time delaying and anniversary activities every year. Its anniversary is also the longest selling, the largest range of participation, the most extensive coverage and the most promotional activities in Daqing retail industry in Kunming.

It is reported that the annual anniversary, the United States and the millennium will continue for a month, and launch different themes of creative activities, the heavy gifts issued every weekend is to give consumers real feedback.


Innovating commodity mix and creating pleasant experience


Mechan is a shopping mall that can stimulate consumer desire. This is not only due to the rich commodity mix of shopping malls, but also the unique shopping experience created by consumers in the United States, and the constant innovation and adjustment of Mei Chen is also striving to provide Kunming consumers with characteristic popular department stores, rich and wonderful dynamic life and elegant and comfortable enjoyment.


Mechan is bold and innovative in its business mode. Through abundant commodity combinations, it can not only enable consumers to buy their favorite products after entering the store, but also get psychological satisfaction in the process of shopping.

In order to meet the different needs of consumers, whether men's wear, women's wear or women's shoes, besides brand introduction, mechan's department store will continue to make corresponding adjustments in the entire category mix and shopping malls according to the latest and most popular elements and the needs of consumers.


Meticulous service and making friends with customers


In the US, customers can feel the considerate service everywhere: meticulous maintenance of watches and bags, free drinking water at the stores, distinguished guest service centers and exclusive "customer payment" services, and unlimited trial, trial and try services, so as to open up a channel for consumers to understand the beauty and fashion information.


The innovation and deepening of these services are centered on the changing needs of customers. They focus on doing specific things from the perspective of customers. Through a series of innovative service means, mechen department store has extended the single, shopping service to integrated and knowledge-based services.

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