New Trends In China'S Consumer Market, Personalized Consumption Will Compete For The Market

In 2011, held in Shanghai in the world

"Luxury consumption is still a hot point of consumption growth, but a new generation of consumers may be more interested in finding new designers.

For this analysis, many foreign department store giants and luxury brand operators hold different views.

Paul Gasparini, President of L'OREAL China, said that L'OREAL recently opened a luxury brand counter in Yichang, Hubei. On the first day of its operation, L'OREAL achieved outstanding performance. "Now, our luxury brands can find the market almost anywhere in China."

A report released by the World Luxury Association said that China is expected to replace Japan as the world's largest luxury goods trade and consumption center in 2012. The total consumption is expected to reach US $14 billion 600 million and is expected to grow by 36.5% over the previous year.

Although there are different views on the prospects of the luxury goods market, at the global forum of department stores in 2011, more than 300 representatives at home and abroad attended the meeting generally believed that with the sustained and rapid economic development, Chinese consumers are undergoing tremendous changes. They may partly replace the personalized demand of luxury consumption, and facilitate the demand, emotional needs and cultural needs, which will become the new trend of China's consumer market in the next 10 years.

Convenient demand, that is, with the continuous enrichment of leisure mode and content, the consumption time of consumers is continuously dispersed, and the convenience demand for consumption is constantly improving. Emotional needs, that is, with the acceleration of urbanization process, faster working pace and higher working pressure, people are eager to pay attention to the communication and communication between groups and their emotional needs for family, friendship and love; cultural needs are the increasing demand for spiritual culture with the enrichment of material life.

Statistics show that in 2010, the total retail sales of consumer goods in China amounted to 15 trillion and 700 billion yuan, 4.6 times that of 2000.

On average, about 10 million of new consumers enter the consumer market each year.

Li Guoding believes that only a large number of consumers are enough to make China's retail industry a huge potential industry. If we consider the change of consumer demand again, then the development space of China's retail industry is large and the opportunities for the development of the whole world are much more unthinkable.

The global department store senior forum is a professional Summit Forum founded by the World Federation of general merchandise industry.

The Global Forum on department stores in 2011 was jointly organized by the Shanghai Bailian Group and the World Federation of general merchandise industry. The theme is "China's influence on department stores and suppliers".