Winter Boots Prices Rise Year By Year, Old Shoes Refurbished And More Affordable.

"Gosh, a pair of boots costs 1500 yuan. I really can't afford it." The weather is getting colder and the winter boots are widely used. But the reporter has found that today's shopping arcade Brand winter boots They have already exceeded 1000 yuan, or even reached 3000 yuan, which has deterred many beautiful people. However, in order to increase revenue and reduce expenditure, many citizens have been looking at leather shoes beauty shops, spending hundreds of yuan to replace old boots with "new faces".

　　 "A pair of boots can buy a laptop."

As temperatures continue to fall, winter boots have begun to dominate the major brand counters. A few days ago, reporters visited the major shopping malls and shoe cities of the provincial capital to see that the thick winter boots with fur, the snow boots with velvet, and the leather boots of different lengths, all became the hot spots that attracted consumers to choose and buy.

Today, although it has just entered the December, shopping malls have started the promotion campaign of Christmas, and signs such as "red envelopes 1:1" and "full court half off" can be seen everywhere. A brand salesperson told reporters that the sales of boots in this year's counters have accounted for 60% of the sales of shoes. The best selling products are the popular snow boots and fashion classics of the past two years. High Boots 。

However, after a round of shopping malls, reporters found that the price of winter boots this year is obviously higher than last year. The reporter picked up several short boots of ordinary money, the price was above 1200 yuan, and the boots were around 2000 yuan. In a number of well-known brand shoe counters, the price of newly released long winter boots has even reached nearly 3000 yuan a pair. "Now you can buy a laptop with the money of a pair of boots." The reporter saw that many customers were interested in trying it out and had to give up the price. "The price of winter boots has increased by about 2 this year. Especially for pure leather shoes, less than 1000 yuan has been very few. Although the major brands are on sale now, the discount price is still higher than last year's. A salesperson with a short boots told reporters that last year, similar to this kind of leather boots, Christmas promotion price is about 600 yuan, but this year needs at least 750 yuan, or more than 20%.

　　 Cost increase is the main cause.

Over the past two years, the price of winter boots has been rising. Industry analysis shows that the price of leather can not be ignored in promoting the price of winter boots. "Since last year, the price of leather has started to skyrocket, which has increased by more than 40%." Ms. Yin, who sells shoes for many years in shoe city of North China, told reporters that in 2011, the price of sheepskin rose from 11.9 yuan per square foot in 2010 to 17 yuan to 19 yuan, which directly resulted in the price of single shoes, which included a number of first-line women's shoes brands, broke through 1000 yuan from last year.

Data show that leather prices continue to increase slightly this year. According to China Leather net information system monitoring, the 10 monthly price index of leather products has been closed at 115.38 points this year, up 2.22 points, or 1.96%, up 1.79 points, or 1.58%. "In addition, the cost of labor, rent and freight increases the price of winter boots." Ms. Yin said that the rent of a nearly 100 square meter shop has increased by more than 30% since the beginning of this year. "Comparatively speaking, we do wholesale business, the cost increase is relatively small. If we compare it to the more expensive shopping malls and integrated stores, the cost increase will be more than doubled. Ms. Yin said.

　 New boots are heating up. Old boots refurbished "

The price of thousands of winter boots to many beauty lovers flinch, but let some smart "daring" find money saving strategy.

"Buying a pair of new boots requires at least four hundred or five hundred yuan. If you change the old boots, you can get more than ten yuan, and look at them as well as new boots." Ms. Chen told the reporters proudly that she had just changed a pair of boots into a short boot for the first two days, and only spent 80 yuan on it. She could wear it for two or three years.

In the interview, the reporters found that with the price of winter boots rising in recent years, more and more citizens are taking part in whole or partial renovation with old boots. On the shelf of a shoe repair shop on Qingyuan street, the reporter saw that a dozen pairs of leather boots and snow boots had been disposed neatly, and two pairs of old boots needed to be renovated on the ground. The staff were doing "maintenance" for a pair of boots.

The advertised banners displayed in this store show not only the business of "sharp head changing round head", "shoe repairing coloring and refurbishing", but also providing more than ten services such as cleaning, maintenance, bottom changing, changing boots and so on.

The shoe store owner told reporters that the shoes were usually repaired by young or middle-aged women, and some men would refurbish their shoes. According to the actual situation of the boots, the renovation price is about 50 yuan to 80 yuan, and the heel or sole is between 30 yuan and 50 yuan.