Yoobao Brand Will Be The Fashion Leader.

< p > < strong > down garment enterprises are playing the fashion brand < /strong > < /p >.

< p > at the current "a href=" //www.sjfzxm.com/news/index_z.asp "Yoobao" < /a > scene, the down coats in the showcases are not only colorful but also much more fashionable than before.

In the Boston showcase, Miss King is trying on a bright pink, long and wide down jacket. "The design of this down jacket is very cute and thin, not like a down jacket, and it fits well, and the color is very skin color."

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A week after the exhibition, reporters found that there are some new features in this year's down coats. Some men's down coats have been designed as business fashion models. The lining of light down feather and the fabric design of the outside business clothing is not really a down coats at first glance. "This business down suit is very suitable for men aged forty or fifty years old, not only good thermal insulation, but also suitable for some formal occasions."

According to the salesperson of the showcase, this year's men's down jacket has many styles. Besides business style, there are also leisure styles, more stitching styles and fashionable styles.

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< p > women's down clothing is more frequent, and lace embroidery, chiffon plush and other elements are also integrated into it.

According to Wang Hua, general manager of Bosideng Trade Co., Ltd. in Hangzhou, Boston has launched 140 new down garments this year. There are 40 items on display at the exhibition site. "This year, Bosideng has 10 new fashion styles, 8 major coloring and 349 colors, and more than 40 new fabrics have been developed and applied to meet the needs of consumers for individuality, taste and fashion."

It is reported that Bosideng's pursuit of < a href= "//www.sjfzxm.com/news/index_h.asp" fashion > /a "and the market segmentation of different styles and designs for different ages make its sales performance in Zhejiang increase by about 20% over last year.

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< p > < strong > fabric cost rising leads to the overall price increase of down products < /strong > /p >

< p > in the big showcase, the reporter found that the price of the down label is less than 500 yuan, and the price of many brands of down garments is about 1000 yuan, or even nearly 2000 yuan.

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< p > "the rising cost of raw materials such as fabric and feather, and the increase in labor costs such as pportation are the main reasons for the general rise in the price of feather products this year."

According to Wang Hua, in addition to rising costs, the down jacket this year also pays more attention to design. Many brands have begun to focus on fashion, which has also raised the price of down garments to some extent.

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< p > Bosideng as the leader of the domestic down industry, its brand portfolio < a href= "//www.sjfzxm.com/news/index_cj.asp" > market sales < /a > share accounted for 53.9% of the national down industry.

This year, Bosideng opened its first flagship store in the fashion capital of London and established its headquarters in Europe, creating a precedent for the high-end high-end fashion stores in the European and American tier cities. "Bosideng, as a Chinese brand, has stimulated the consumption of the domestic market to a certain extent, and the expectations of consumers for Down garments are also gradually improving."

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< p > Xiaoshan, as China's eiderdown capital, has gathered more than 100 furniture production enterprises with a certain scale. The famous brands such as Swan, DIO and so on are also playing a big role in fashion, and the price of products has gradually increased.

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