Precision Marketing -- The Art Of Speaking

The common problems of salesmen in actual combat work are not simply ideas, ideas, attitudes, beliefs, goals and so on. The team I am leading often participates in various forms of training, including external training and internal training. I believe that our team should be trained and trained. It should be invincible and invincible, but it is far from being simple in the actual sales process.

My company is a farming and animal husbandry industry. My colleagues and I went to the breeding area to "sweep up". In order to test the skills of Xiaowan, I let Xiao Wan fight in front of the gate and enter the door.

On the way back, I and Xiaowan said that we should pay close attention to the feelings of our customers. We should respect each other in particular. It's very important to talk about it. And I pointed out the failure of the visit and told him how to talk with similar customers.

Another colleague, Xiao Shen, is even more confused. He and a co-operative agent are often cheated by the red face of the product price. He often asks me what to do with this problem.

我问他：“你感觉这个代理商的忠诚度高不高”，小申说“说不定”，我和小申说“首先、这个老板是非常忠诚的代理商，有一句古话说的好：褒贬是买主，他反应我们的价格贵，说明他是一个很愿意和我们继续合作的的伙伴，如果他不愿意和我们合作，他会什么也不说，直接就换产品了”，小申点点头，我建议他下一次试试这么说“是的，但你知道一分价格一分货呀，我们产品是名牌质量和价格还是相称，但我也希望价格更低一点，这样话我们的生意一定会更好做一点，但我做不了主，我可以向上汇报一下，我们公司专门有一个市场价格小组，我汇报后他们会根据市场和公司的定位做出决定的，我可以马上汇报！”

In fact, we are not likely to accept the reduction of the price. In this way, when Xiao Shen contacted the customer again, he used this technique. After that, the agent's energy immediately disappeared, and he said, "ah!

There is a good saying: complex business is simple.

Words can catch more business opportunities, I often meet clients in the first tier market, and the other side is more interested in our products. But when we place the order, we can't make up our minds and make up our minds. At this time, I will tell him, "in fact, you are very business minded, and you have brand awareness, because our products are famous brand products. I believe that after our cooperation, you will be proud of your decision today, which will be your correct choice without regret."

　　话术用来诱导的，而不是用来推动的，有很多销售员，常常在和客户介绍产品的时候说：我们的公司怎么大，我们的产品怎么好，而且反复就是只强调产品；后来，我把这套话术给修改了一下“如果你选择了我们的产品，我们会给你提供一案销售方案，我们的产品加上方案一定会让你的生意做的比现在更好、更大；原来有一个***地方的代理商，他在初期和你考虑的是一样的，但他最终还是选择了我们的产品，经过三个月销售，他现在的生意已经达了***万，月销量达了**吨，利润实现*****元/月；所以只要您和我们合作，你就会得到一个产品以外一个附加价较高的赢利模式；你可以先选择我们的***产品，你先试销一下，一定会出乎你的意料的.....”一般情况下老板是会给我们机会的，因为我们也给了他一个机会！

Therefore, I suggest that marketing should be done not only in the training of ideas and other aspects, but also on the organization of a set of habitual expressions of common problems in this industry. This refined language must be done in place, just as we want to build a high-speed aircraft, not only is the engine, the cockpit, the shape design and production very important, but more importantly, every single screw connected to each component must be twisted well.