Marketing Requires Real Effort.

         我们公司的一名员工在一次会议上，讲他搬进公司节能楼房的感受时说：以前住没有安装节能门窗的楼房时，早晨楼外单位播音的大喇叭声、街道两边的汽车声就能把他给吵醒了，夏天黄昏院落里的孩子们在娱乐区里嬉戏玩闹，对年龄大喜静的他而言，很受影响，可自从搬进公司建设的节能减排的5号公寓后，一关上节能的美盾窗户，这些噪音立即消失的无影无踪，进入一个寂静的世界，隔音效果特别好，那天早上他还因此熟睡过去，差点迟到。住进“美盾新居”体验到节能门窗好处的他，在会议上大声呼吁，让那些没有住过节能微排楼房的人们去他家体验一下节能减排的效果，让更多的人来享受这种美妙的生活。

The reason why the employee eagerly talked about his feelings and the benefits he had enjoyed to those who did not realize the benefits of energy saving was because they were the mood of the consumer, the mood of the experiencer, and the mood of the consumer trend. When he told him that he had enjoyed a pleasure or solved the problems that had troubled him when he bought some product, he did not show off, nor flatter (nor did he need to flatter his family's products in the company's internal meetings), nor was he a "child care" for a product. Instead, he wanted to share this good feeling with more people from the bottom of his heart, which is the most fundamental starting point for our products to allow more people to accept. I

The employee's experience also enlightens us: do we experience the benefits of selling products to consumers?

Have we put our experience on the terminal to the store?

If you do not let consumers feel the beauty of products to consumers, why do they convince consumers of your feelings?

Over the years, many of us have been unable to understand what the fundamentals of marketing are, and do not pay attention to what consumers really need, nor do they let consumers know what manufacturers can provide.

We often say that pposition thinking is to stand up to the other side and think about the problem.

We and consumers must be "zero distance" in the purchase mentality, I am the consumer, the consumer is me, the person and I and I, I have everyone in me, I am one of them, they are my individual replication.

Only by knowing me first can I know more about them.

This pference, empathy and pposition is a normal mentality of human nature. This kind of humanistic complex can truly reflect the "experience, understanding and compassion" for consumers. Consumers are our parents, and they are the ones who pay us to survive. So I have to be consumers first, understand their needs, understand their pain, sympathize with their difficulties and help them solve problems, so as to achieve a win-win situation with consumers.

Therefore, our salesmen must first calm down and not to think about "I want to sell, I want to sell". Instead, I think of myself as a consumer, representing consumers to understand products, to manufacturers to have a look at them, to see how they make products, how to control quality and how to improve their quality, and what is their real value?