New Marketing Of Children'S Shoes Enterprises: Experiential Marketing

It is reported that Jinjiang children's shoes brand leopard will introduce "healthy experience" marketing mode in terminal stores, so that more parents and children can understand and feel the humanized care of leopard products.

The first leopard children's health experience museum will meet with consumers this season.

At that time, the leopard children's shoes will create a new marketing mode of differentiated "healthy experience", create a key model market, and take it as an opportunity to quickly make it a new regional protagonist, and promote the overall rise of leopard's "healthy" brand.

In fact, this experiential marketing has long been played by many famous adult shoe brands. They are playing the culture card and health card. They seem to be divorced from the essence of shoes. In fact, they are the new concept of using the cards to recruit consumers in order to guide consumers to appreciate their experience.

The youth experience based education implantation marketing integrates the essence of marketing mode, such as experiential marketing, educational marketing, parent child interaction marketing, brand implanted communication and precision marketing. It is a new form of marketing communication which integrates booth, activity venue and advertising media effect.

Experiential marketing means taking service as a stage, taking products as props, and taking consumers as the center, creating activities that enable consumers to participate and be worth remembering.

It can promote a good interaction relationship between customers and footwear companies, and experience the psychological pleasure and satisfaction of customers in this process, leaving a deep impression on them, and in this process, shoe companies convey the implied brand knowledge and image to them.

According to the relevant information, with the continuous development of China's economy, people's living standards have gradually improved, and they have higher pursuit of high quality living materials.

At present, there are 260 million children under 15 years of age in China, 110 million of whom live in cities and have a relatively high income level, and 40% of every family's expenditure is children's consumption. Children seem to have become a special and huge consumer group.

In the face of this huge business opportunity, if the shoe companies want to open up new territories and win opportunities in the children's products market, they can't single focus on the products themselves. Considering the diversified needs of consumers, the market needs Shoes Companies to show more "secret weapons".

Such as experiential marketing, it itself is a kind of entertainment process, to fully mobilize children's "playfulness".

It not only strengthens young people's sense of occupation, independent survival ability and social competitiveness, but also provides a reference platform for young people's future career orientation and development. Moreover, it lets children take the initiative to receive brand information in the entertainment experience and achieve the deep memory of the brand with the fastest speed, thus changing the past exclusion and passive reception of advertising information.

In the process of planning experience marketing, shoe companies should not think about the quality, packaging and functions of a product alone. Instead, they should create a comprehensive effect through various means and ways, such as entertainment, storefront and personnel, so as to increase the consumption experience. Besides, they should also think about the intrinsic values, consumption culture and meaning of life expressed by consumption.

Examining the consumption situation makes it possible to expand its denotation through comprehensive consideration of various aspects in the way of thinking about marketing, and to enhance its connotation in a broader social and cultural context.

Generally speaking, customers often make rational choices when they consume, but they also have the pursuit of fantasy, feelings and happiness.

Therefore, shoe companies should not only carry out marketing activities from the perspective of customers' rationality, but also consider the needs of consumers' emotions, so as to increase customer satisfaction and brand loyalty.

In the final analysis, the rise of experiential marketing is due to the excellent quality and function of products and services made by shoe companies, so that customers' characteristics and interests have been diluted, and the pursuit of higher level "characteristics and interests", that is, "experience".

If shoe companies make a mess of the quality, characteristics and functions of their products and services, this will not only bring new experience to customers, but will bring negative experience, which will cause consumers' hatred and dislike.

With the deterioration of marketing environment, this kind of professional experience marketing, which is entertaining and entertaining, will become a new innovative marketing mode for shoes enterprises to seize the huge consumer market in the future.