As we all know, after more than 30 years of reform and opening up, China has undergone tremendous changes in the market economic system, and domestic consumption behavior has also undergone tremendous changes. It has been from the food and clothing consumption to the multi-level consumption pattern, including the enjoyment and luxury consumption. Similarly, for the shoe market with serious homogenization, the traditional footwear industry has quietly transformed into a new generation of fashion. Since then, fashion has become the main theme in women's shoes market.
Since "fashion" has been advancing vigorously in the shoe market, women's shoes have also begun to diversify, and consumers' demands for shoes are becoming more and more tidier. In order to win the women's shoes market with huge consumption potential, shoe companies, besides making articles on products, have to "haggle over each other" on the shoe type, so as to better cope with the situation of consumers' individualized pursuit. For businessmen who run women's shoes, personalized fashion products are the props to attract consumers' eyes. How to combine them with fashion becomes an important mission for shoe manufacturers.
It is understood that last year, a fashionable rain shoes quietly popular in the Italy market, many fashion girls in Italy and gorgeous ladies in fashion, at the foot wearing a pair of personalized rain shoes. According to local people, wearing rain shoes represents a popular fashion in Italy today. Italian people choose to buy rain shoes instead of rain protection. They are shopping from a fashionable angle. Fashionable rain shoes are popular and popular footwear products in Italy. Especially, the production cost of rubber fashion shoes is low and the profit margins are large. It's hard to believe that in just a few years, rain shoes can turn over salted fish, and become a dazzling fashion spokesperson from the ordinary rain proof tools. In fact, the appearance of personality makes the rain shoes "a blessing in disguise". Its unconventional style and bold and bright coloring make anyone who is in the shoe shop memorable. At the same time, the weird appearance unconsciously caters to the younger generation's love of cool and far superior to the beauty of love. So the special design has no need to worry about hitting shoes with others.
We know that if a brand or product has a very unique and consistent market demand, competitors can not or difficult to copy things, then its operation success rate will be greatly improved. Obviously, brand positioning is very important for women shoe manufacturers. Nowadays, women's shoes market is still strong in pursuit of individuation. Most of them are young consumers under 35 years old. These people have a strong consumption personality, so when their choice of brand image must be divorced from the current popular elements, it is concluded that two points are dazzle and fashion. Therefore, it is necessary for businessmen to pay attention to the acceptance and popularity of colorful products, as well as customers' demand for color and category.
Source: Sina blog
