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2010 Shanghai International Fashion Show: A New International Fashion Brand Exhibition

2010/4/27 17:24:00 61

"2010 Shanghai international"

fashion

MODE SHANGHAI 2010 will be held in Shanghai World Trade Center from 19 to 21 May 2010.

The exhibition is Shanghai international.

clothing

Cultural Festival Organizing Committee in Shanghai Expo

A brand new international launched during the conference.

fashion

At the time of the brand exhibition, MODE SHANGHAI will have 150 highly selected outstanding companies from China, France, Italy, Korea, Japan, Hongkong and Taiwan.

fashion

50% of the brands are overseas exhibitors, with a scale of 10000 square meters. The exhibits range from women's formal dress to In Style.

Leisure clothes

(So Hot); accessories,

Shoes and Hats

(Essential) etc.; at the same time, the organizer will organize 2000 effective spectators to observe and negotiate with the organizer, and organize many business activities during the exhibition to promote trade and interaction between exhibitors and professional audiences.

MODE SHANGHAI 2010 is from China

clothing

The association and China National Business Information Center are special support units; Beijing

clothing

The textile industry association, Shanghai Textile Association and Guangdong textile association are the supporting units, and Shanghai international.

clothing

Organized by the Organizing Committee of Culture Festival, Shanghai Textile Technology Service Exhibition Center, Shanghai apparel industry association and Shanghai World Trade mall are responsible for hosting.

Highlights 1: a large number of overseas exhibitors, excellent brands both at home and abroad.

fashion

Brand competition

On the current Mode Shanghai, overseas exhibitors accounted for 50%, especially from overseas.

fashion

The birthplace of France and Italy, and these two or three foreign brands on the same platform are all selected domestic excellent fashion brands. These innovative national brands are not inferior to fashion brands in terms of fashion, creativity, culture and brand management. Mode Shanghai is not only designed to provide a pragmatic trading channel for outstanding fashion apparel brands at home and abroad, but also a fair and fair display platform for all exhibitors.

This exhibition has been strongly supported and affirmed by the Taiwan Textile Development Association. They will not only include the brand of More in Taiwan, but also the designer brand UMIROSA created by the British Chinese designer in London; the fashion brand MINIME designed for the large gauge female design; the designer brand Toughluv created by the designer Elaine Lai in Losangeles; the highly textured Jinnie created for the young office ladies; the modern women wear the self styled female socks brand traveler Traveler; the one hundred percent hand-made men's shoes brand jlai; the fashionable environmental friendly functional leisure wear LA LA; the interpretation of street fashion vogue with the deep foundation of Oriental culture, and according to the brand classification and the domestic brand display on the same stage with the fashion.

In addition, the "China brand strategic alliance" has its unique image in Mode Shanghai2010, providing a series of business services for brand enterprises, including establishing brand image, publicizing business philosophy, finding brand partners and implementing marketing strategies.

Highlight two: exhibition scale, highly concentrated exhibits range highlights professionalism and fashion.

Mode Shanghai 2010 conference and exhibition scale is concentrated within ten thousand square meters. The exhibition area is limited to three main categories: Women's formal dress and evening wear (In Style), men and women.

Leisure clothes

(So Hot) and accessories and

Shoes and Hats

(Essential).

This shows the professionalism and sense of fashion of the Mode Shanghai exhibition.

Highlight three: keep up with the law of market operation and attract buyers to build a pragmatic and effective trading channel.

With the foreign brands entering the Chinese market, more and more advanced brand operation concepts will also enter, such as IT, NOVO, 51 Color, Dress Code and so on.

As an international popular multi brand store, its advantages in low risk operation are constantly attacking traditional department stores.

agent

merchant

Join in

The disadvantages of business management mode, China's clothing brand enterprises seem to encounter an opportunity to upgrade brand management mode. Mode Shanghai is planning and recruiting buyers who match with exhibitors in the light of the idea of helping brand enterprises seize the opportunity, further develop the market and improve marketing performance.

Therefore, the effective audience classification of Mode Shanghai 2010 will be: fashion department stores,

agent

Join in

Multi-brand Shop and some international buyers.

Highlight four: rich and colorful on-site activities to promote trade and communication between exhibitors and buyers

To help exhibiting the brand's display effect and further promote trade docking between exhibitors and buyers, Mode Shanghai will hold a series of activities in the same period.

Shanghai International Fashion Culture Festival and Shanghai fashion show Zhou Shibo: MODE SHANGHAI fashion brand release; 2010 fashion brands win in China Summit Forum; Mode Shanghai brand dealers and distributors cooperation meeting; 2010 international fashion trends released; Korea International Garment Fabrics (national tour) matching Association, buyers night school peer.

Highlight five: close to Expo low carbon concept, establish exhibition theme and concept

In 2010, World Expo, Shanghai is the focus of the world. During this period, Mode Shanghai will also be closely related to the concept of Expo, with "low carbon and environmental protection" as the theme, fashion the beautiful life with fashion, and make life Fashion Better Life (Better City).

Mode Shanghai 2010 is embodied in two aspects: low carbon and environmental protection.

1, all the stalls are recyclable standard stalls, the exhibition site presents unique display space, the style of the exhibition is simple, the taste is fashionable, no special features are installed, thus avoiding unnecessary consumption of "decoration".

2, the "popular trend release area" at the scene will focus on green environmental protection, release the concept of green environmental protection and set off the concept of "low carbon economy" of the Expo.

Mode Shanghai2010 will build an effective fashion trade platform for excellent brand enterprises and matching buyers at home and abroad with a brand new positioning and international fashion concept. It will also actively embark on the road of "brand China" and contribute to the development of China's independent innovation of national brand.