Clothing "Cut The Label Self Harm" Market As A Business Feature

A few days ago, at the gate of the eighth shop of Tian LAN tail goods market in Qinghe middle street, Haidian District, Beijing, thousands of brand costumes appeared on the scene of "cutting labels and self mutilation", attracting a large number of people to watch.

What is even more surprising is that the "self damaged goods", which cut the trade mark, has not only become a hot cake, attracting the crowd to rush to buy, but also being treated as a long-term business item by the market.

At the scene, thousands of brand-name clothes of various brands had been poisoned by "poisonous scissors" after they had been unpacked, but the trademarks were not recognized, and the trademarks were removed directly.

There are many famous brands at home and abroad, such as LEO, Kappa, Paul, rhinoceros and so on. There are dozens of thousands of brand clothes on the scene.

However, the costumes after the scissors have aroused a strong desire to purchase the scene, resulting in the scene of rush shopping.

According to the statistics of the market, all the scissors products sold nearly 8 on the spot, far exceeding many famous brand promotion activities.

Mr. Wang, who is selling the scissors clothing market, told the author: "I used to sell at least 90 yuan for a JACK&JONES shirt, but we could only sell more than 20 yuan if we cut the label and the clothes were incomplete.

Now the state has promulgated the tail cargo market standard. In the market, we have to sell the brand clothing in the market, but we sell clothes more times than before, and we can only win by volume.

Hao Ran, chairman of the Beijing Tianlin company, who runs the market, has publicly stated that all the Tianlan tail goods markets under the company, as the main business characteristics of the sale of scissors, will be maintained for a long time in the long run.

Why can "junk" be so popular?

Ms. Zhang, the consumer, said the key: "clothes with the same quality and cut labels are much cheaper than the normal market price."

At the scene, the price of a $480 LEO sports jacket in the mall was only 49 yuan after the scissors. The Paul sports suit, another set of shopping malls priced at 560 yuan, sold only 60 yuan after cutting the label.

According to market manager Mr. Zhao Hongwei, most of the prices of scissors are only 1/10 of the market price.

Most of the people who rush to buy at the scene have also said that the purchase of "scissors" is of high quality and low price.

It is understood that since the promulgation of the "tail cargo market management and technical standard industry standard" in July 1st this year, the major tail cargo markets in Beijing have adopted strict normative measures to prevent the unauthorized use of trademarks, so as not to cause price shocks to the brand goods.

The purpose of "cutting labels" is to prevent the brand tail goods from being sold to the market without trademark authorization.