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Wuhou Shoe Enterprises Upgrade Industry Upsurge Again

2010/5/29 9:26:00 26

Wuhou Shoe Enterprises

  自中国女鞋之都落户武侯以来,武侯区委、区政府围绕鞋都品牌实施了一系列“请进来、走出去”的品牌运营战略,武侯女鞋在10余年间迅速走红欧美、日本等国际女鞋主流市场。武侯鞋企在确保外销市场的基础上,大力拓展内销市场,努力做大做强品牌,掀起了中国女鞋之都新一轮的产业升级热潮。


Wuhou District is making the title of applying the capital of Chinese women's shoes at the same time in making the western shoe capital in China, making the Chengdu shoe industry a big brand in the international market.

The regional brand of Chinese women's shoes was successfully settled in women's shoes, and thus the women's shoes of Wuhou entered a broad road.


The Chengdu footwear industry cluster development plan first clarified and explained the market position of "one capital and two gardens".

As a "capital", the area of Wuhou will reach 3.6 square kilometers, and its function will be the high-end and core area of the footwear industry. It will form trade centers, personnel training centers, brand exhibition centers, R & D design and testing centers, information intermediary service centers, and brand production bases. As the two "garden", the planning of Chongzhou and Jintang will reach 15 square kilometers, and will be positioned as the important Western products, shoe material production base and skilled workers training base.

It is estimated that by 2010, "one capital and two gardens" will achieve 49 billion yuan of total industrial output value.


 

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