Cowboy Brands Feel The Upward Pressure On Cotton Prices

2010/6/10 9:12:00 42

Logo denim

brand

For example, Wrangler, Lewis Te Laws (Levi Strauss) and Lee all feel the pressure of rising cotton prices. Raw cotton is the main raw material for producing denim.

Denim

The brand has fallen into twenty-second military regulations.

market

The situation does not allow them to raise their consumption prices, so they have to digest the prices raised by denim manufacturers.

On the other hand, the denim manufacturers are also in a predicament. Cotton prices have risen sharply, and 35-40% has risen by 15 months.

Usually, the price of denim falls at the beginning of the cotton season, and the fluctuation of cotton price is generally 10-15%.

But this year, the fluctuation of cotton is astonishing.

Retailers still face tough times. They stubbornly resist raising the price of Cowboy brand, resulting in the denim brand having to bear the increased denim cost itself.