1 Million 700 Thousand Chinese Brands Are Not Listed. Why?
Quick success and instant benefit: the root cause of 1 million 700 thousand to 0
Just like the Chinese football team has been absent from the world cup, Chinese products have never been ranked as the best brands in the world.
On the list of the world's best brands released by the US BusinessWeek magazine, China has 1 million 700 thousand domestic brands, and no brand has been on the list for four consecutive years since 2006.
Of course, many people can disagree because the right to speak is not in the hands of the Chinese, as football referees are not Chinese people who disagree with the outcome of the competition.
But one thing is undeniable and undeniable: marking "made in China" goods (if not processed, not using others' brands) are generally stacked on the shelves of foreign cheap stores and low-grade department stores, although these commodities have been packaged into brand names in various domestic color advertisements.
The main reason why "made in China" is popular with foreigners is cheap.
Cheap Chinese goods are fought in the foreign market by the people's war, using the tactics of the people's sea, making profits by quantity.
In order to fight for petty profits, fellow countrymen will kill each other and kill themselves, so that they will get deeper and deeper in cheap and cheap mire.
After a long time, it is hard to create a brand vision.
There is no way out for people. Although civil war is unprofessional, civil war can be done well. Rabbits do not eat grass because they want to be far away first, just as the United States tries not to exploit their mineral resources and oil resources. However, Chinese businessmen prefer to get closer or farther away, otherwise there will be no "banana to eat cooked".
Once the cheap export commodities appear in all kinds of advertisements in China, they will definitely talk about "exports" and "cheap".
After exporting to domestic market, it can earn more money.
China's huge commodity market has always been proud of economists, but the market is big but immature. Even fake and shoddy goods packaged can be unimpeded, let alone export high-grade goods. The well respected businessmen are also interested in creating international brands.
Social existence determines social consciousness, and the market of commodities determines businessmen's consciousness.
Even if ambitious people want to build their own brand to the world, they will end up in reality.
In a popular environment of quick success and instant benefit, the fried beans were sent, and the fried garlic was sent out. The speculators were sent out to dig up the mineral resources of the country like honeycombs. Even the soil mixed with purple pigments was used to stir up some of the pebbled materials.
In the face of such a reality, people who are determined to do well will not be able to sit still. Guo Jing, who has superb martial arts, is still a minority.
On the contrary, a few years ago, it was still a heavy and confident brand building dodge. In order to create a brand, not only had it smashed all its own assets, but also had heavy debts, all the investment might have been seen only by spray and had not yet seen the result.
One year and two years will persist, three years and four years can be quite, five years and six years gnawing teeth, and seven years and eight years will be hard to say.
Creating a brand requires both money and time, and it may not always succeed.
To play the game, it is true to invest. The result is not true; playing the fake is not true.
As long as the TV stations and publishers help blow up the trumpet and lift the sedan chair, the fake can be true.
Why bother? How can people turn a blind eye to such a reality? Even if the brand has been successful and has not yet gone abroad, the counterfeiter has gone all in to rush it to pieces.
Therefore, those with lofty aspirations in the chest can only concentrate on the reality.
You see, it's so easy to stir fry. Though it can't create wealth for society, it can create wealth for itself.
It's easier to cheat. When the eyes are blinking, the old hen becomes duck, and it is the duck that lays golden eggs.
Over time, China's lack of world-class brands is inevitable.
American journalists took to the streets and asked people: can you name a Chinese brand quickly? Japan has SONY, Mexico has Corona, Germany has BMW, Korea has Samsung, China has...
What is there in China? No American passers-by, Chinese passers-by is sure to speak a lot.
There are too many products with the "selling world" advertisements. Too many products are endorsed by the stars, and there are too many commodities in the prime time to stimulate people's minds and stimulate the brain.
If the parrot we saw in China gathered together, there would be more.
If the owners of 1 million 700 thousand domestic brands can produce a good price, there must be 1 million 700 thousand new brands on TV.
Like Chinese football, China's products are only spectators in the world cup. The reason is simple: quick success and instant benefit.
If the American reporter asked foreign passers-by a question: can we quickly tell a landmark name that can represent a country? Then China's "the Great Wall" will definitely appear in the top three.
The result is that the Great Wall was built by bricks and bricks on the hands of our forefathers. Every brick is genuine.
Quick success and instant benefit can not build the Great Wall.
The Great Wall is a wonder of the world, a brand created by the ancients. Where is the Great Wall today?
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