ABC Children'S Shoes Were Selected As "China'S 500 Most Valuable Brand".

Recently, the world famous brand accreditation agency, the world brand laboratory, released the list of China's 500 most valuable brands in Beijing in 2010 (seventh). ABC children's products won the seventh "China's 500 most valuable brands" with a value of 1 billion 238 million yuan, ranking 469th, becoming the only Chinese children's product brand that was selected for the list.

Professor Nobel Mundell, the winner of the world brand laboratory and the winner of the 1999 Nobel prize in economics, went to the scene, and awarded the trophy and medals of "China's 500 most valuable brands" to Mr. ABC, chairman of RobertMundell.

The list was selected by the world authoritative Brand Research Institute after a year of data collection, research and comprehensive scientific assessment.

It covers all the strong brands that are active in the Chinese market today, which fully reflects the current situation of domestic brand competition, and reveals the value of Chinese local brands and their status in the industry.

The appraisal agency believes that China's children's products brand is among the 500 most valuable brands in China for the first time, and is closely related to the broad market prospects of China's children's products in recent years. The selection of ABC brands is a good example.

Opportunities are always provided to those who are prepared.

This time, the selection of ABC brand has broken the situation that there is no children's brand in the top 500 of the list in the past seven years, which has aroused many people's appreciation and analysis of ABC brand.

Fan Yujie, editor in chief of the shoe world, said that the ABC brand was the first to stand out in front of the big opportunities and had a close relationship with its earlier channel integration.

According to the statistics and monitoring data of brand sales of all kinds of commodities in the national market in 2009, ABC children's shoes occupy the first place in the market share of the domestic children's shoes in 9.36% market share, and the ABC children's clothing market occupies the top ten of the domestic children's wear market.

Focusing on channel sales and communication power is one of the reasons why ABC brand is ahead of the same brand.

In May 1st this year, with the opening of World Expo, the ABC Expo store opened in the shopping center of World Expo culture center. With the opportunity of World Expo, the exhibition platform was set up to advocate the concept of "low-carbon and environment-friendly" life, enhance the international brand image, and display and sell ABC brand products to tourists from all over the world.

It plays an important role in promoting ABC brand image.

In addition, ABC also joined the CCTV children's channel trump column: "sesame open door" and "happy experience" to seize the commanding heights of communication, systematically integrate media resources such as network, newspapers and magazines, outdoor and terminal, and form a three-dimensional communication strategy centered on "love" as the core of the brand proposition, and further enhance brand awareness and loyalty.

Brand evergreen, mission ahead

Children's products are tied to the hearts of millions of parents. Parents love children to speed up the pace of branding for children's products.

ABC is particularly prominent in brand building. From the initial stage of brand development, ABC people regard love as a mission and integrate into brand culture.

Adhere to the idea of "managing love with heart" to run the brand.

ABC people not only regard this brand as the foundation of their career, but more importantly, regard brand management as a platform to fulfill their social responsibilities, and operate a brand and care for children at a higher ideological level.

Over the years, the ABC brand has donated millions of dollars to poor children, left behind children, scalded children and AIDS orphans in Xinjiang through charity organizations, hope projects, China children's foundation and other charitable organizations.

Not only has it greatly helped Chinese children and adolescents, but also has touched hands with China's mother, Ms. Wu Zhanghong, sister Lu Qin, and the ten leading figures in China, such as modern Zhang Haidi and MS. Li Li, who have held many public lectures on psychological counseling and Li Zhi's growth; and joined Hubei satellite TV to hold a report on post disaster youth mental health restoration.

Take practical action to fulfill the commitment to care for children.

At the same time, this spirit of "great love" has been carried out to the concern of employees' lives, the help of partners' cause, the control of each product's quality, the protection of consumers' rights and interests and the healthy development of the industry. ABC's high sense of social responsibility has been recognized by all walks of life and promoted the rapid rise of ABC brand.

The ABC's selection of "China's 500 most valuable brand" once again proves that the firm that is committed to its mission is bound to be evergreen, and that enterprises without strong sense of mission will be eliminated in competition.