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Buyer Series 2: Four Modes Of Existence For Professional Buyers

2010/7/7 14:58:00 36

Nochi: the buyer makes the fast fashion

The domestic fast fashion men's clothing brand has also introduced the buyer mode.

According to Ding Hui, chairman of Limited by Share Ltd in Fujian, after the decision to take the retailers' road in 2001, he introduced the buyer system.

At present,

Noble

Inside, we have a team of nearly ten buyers.

The buyers of the fashion are rapidly learning their fashions by drawing on and pforming fashion trends.

The company does not produce factory buildings, but orders orders from its own brand, and then delivers them directly to all terminal stores nationwide.

It is worth mentioning that NOGE's membership system: all the guests' data coming to NOK Chi shop will be collected. The advantage of this is that they can control the retail terminal in time and understand the needs of consumers at any time.

When customers step into the stores and have consumption intentions, they will be absorbed into their own members. Customers can enjoy membership preferences and multiple value-added services such as receiving greetings on festivals, birthdays, bonus points and rebates.

The company also launched a dual currency credit card with a bank to provide financial services to its members.

Ding Hui believes that the adoption of

SPA mode

The enterprise can not set foot in the design: "the SPA mode pays attention to the word" fast ", so long as we have control over commodity planning, design, production and retailing.

As long as buyers and designers make commodity plans, design can rely on integration of resources.

Because there are a lot of ODM manufacturers who produce supporting products, they have strong design ability. As long as they give them product planning and communicate with design requirements, they can quickly design and proofing.

If all the design is done by itself, it will require a lot of manpower and material resources, and the cost will be very high. "

All customers: buy in, and sell it.

When the entity brand gains the profit brought by the buyer mode, online brand fan Ke Cheng pin is also unwilling to be lonely, and quickly starts the buyer system.

Ke Linli, vice president of fan Ke Cheng (Beijing) Technology Co., Ltd., in an interview with this reporter, said that VANCL began to implement the buying system in 2009. The current R & D pattern is the combination of designers and buying hands.

Buyers and designers need to be sensitive enough to market and fashion trends.

"On the basis of this, designers design products that are suitable for brand tonality, and buyers are based on this. Through various channels, they find more products, change them into their own brands after a slight change, so that brands have more possibilities and imagination, and have their own ideas on sales strategy."

Ke Linli believed that the buyer should be the person who bought the product in Brand Company and sold the product again.

stay

vancl

The rhythm of product listing is controlled jointly by buyers and product planners, including inventory control, so sales are also a part of buyer's work.

"In this way, buyers have to be more concerned about inventory, and when buyers decide how much to buy, they have already considered sales and inventory."

Sweet taste of us

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, said: "the buyer of R & D system is a professional person who is divided into groups according to the overall plan. They need not only understand the needs of the market, but also need to know the design and research, and the comprehensive quality requirements are very high."

Chen Xin, founder of hot wind Footwear Co., Ltd.: "in hot air, buyers have absolute autonomy. They are fully responsible for the selection of commodities, adjusting the design plan, negotiating with suppliers, placing orders and quality control."

Ding Hui, chairman of Fujian's Limited by Share Ltd, said: "the industry calls it ZARA, but the marketing model of the local company has its own original part compared with ZARA, which is membership marketing."

Ke Linli, vice president of VIC (Beijing) Technology Co., Ltd.: "many companies have different positioning and understanding of buyers.

Some of the company's brand buyers perform the front-end selection duties; others engage in intermediate procurement; others take charge from the beginning to the end.

Specific buyer responsibilities vary from company to company, but it is certain that buyers are playing a more and more important role in VANCL products.