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ERQ Enters The B2C Field By M2C Mode 1

2010/7/17 11:26:00 47

In the 80s of last century, with the rapid development of China's manufacturing industry, the mainland of China jumped into the world.

Jeans

The largest production and processing base has formed the three largest jeans production base represented by Guangdong Zengcheng, Jiangsu Changzhou and Shandong Zibo.

Jiangsu black peony group has become the top supplier of international top brands in the field of denim fabrics.

Lin Weiping, general manager of Rong yuan Clothing Co., Ltd., the black peony group, said: "the domestic jeans industry is not only of a considerable scale, but also has a complete industrial chain, and has reached the international standard in terms of product quality.

But there is still a lack of understanding in brand building and channel development.

OEM is always the end of the industrial chain, and private brand has the possibility of unlimited expansion.

At present, there is no universally recognized Cowboy brand in China.

Although many domestic cowboy manufacturers have brand operation, they can not occupy the brand advantage in the market.

On the contrary, Chinese made foreign brands are popular.

ERQ brand CEO Li Donglin believes that the birth of a brand is first "creation" instead of "manufacturing". "Manufacturing" requires only advanced technology and mechanical equipment, and "creation" is from scratch, from mundane to extraordinary. It is the promotion of ideas and the accumulation of culture.

Secondly, the Chinese lack of trust in domestic cowboy brands.

Furthermore, brand operation is a complex systematic project, and domestic cowboy brands lack corresponding operation experience.

Based on this, the National Cowboy brand needs to be improved in terms of sustainable development and market pricing power. Only by establishing a long-term loyalty relationship between producers and consumers can the Cowboy brand get out of the market predicament.

Composition:

ERQ

The M2C mode arises at the historic moment.

In January 18th,

ERQ

At the preparatory meeting of jeans M2C platform, we have formed the consensus that the time to build China's first M2C jeans brand is ripe.

China has already had the environment of the right place, the right place and the people, because the economic crisis has made the enterprises realize that the labor intensive foreign trade processing will be more difficult. The government also strongly supports the construction of its own brand from the height of the industry. The mature jeans industry chain has been formed in China, and the clothing logistics industry and information technology have been highly developed. ERQ has the favorable conditions to create the brand from its own production line to the designers resources all over the world. Consumers have also accepted the elements of clothing, such as quality, fashion and service, and no longer simply believe in the international brand.

Therefore, the difference ERQ brand Dongfeng.

As a 70 year old jeans production enterprise, ERQ has a sound and sound production process and system, more than 20 world top production lines imported from Germany and Japan, an independent brand design room, dozens of well-known French fashion designers, a group of technology hardened technology, production, merchandiser, rich external resources, and intelligent warehouse management system.

The advantages of the above hardware and software are enough to ensure the quality, production schedule and cost control of ERQ products.

With these resources advantages, ERQ people boldly put forward their own brand building and channel breakthrough mode: clothing e-commerce B2C post era M2C.

Because M2C has physical protection relative to C2C and B2C, the paction on M2C network platform is more authentic, honest and reliable, and it is more convenient for consumers to establish brand loyalty with sustainable development.