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The True Meaning Of Advanced Custom Word-Of-Mouth

2010/7/22 11:26:00 49

Advanced Customization

   In the advanced custom garment industry, the more losses, the better omen. Last week's fashion week, the big designers set out the number of clothes they sell at a low price, and said they marked the good trend of the fashion industry.


Jean Paul Gaultier exposes its own Sale "I can assure you that I haven't earned a cent," he said.


  
 

 


Dior2010 advanced in autumn and winter Customized


  


 

 


CHANEL2010 advanced customization in autumn and winter


Designer Jean-Louis Scherrer has complained about the value of his 50 thousand pound evening gown sold at a price of 35 thousand pounds. He provided a detailed list: a half mile gold line, 18 thousand decorative pieces, and hundreds of hours of manual sewing. Such efforts can not get the value they deserve, and many of his production team can not even support their families.


  


 

 


Jean Paul Gaultier2010 autumn and winter advanced customization


  
 

 


Givenchy2010 autumn and winter Advanced customization


To achieve the standard of advanced custom garments, one garment must be made in one of 11 registered senior custom garment companies. Every advanced custom garment company must employ at least 20 people, and must have more than 75 designers every year. Such huge investments rarely get real value, and fashion planner Nicolas Goleridge estimates that these advanced custom garments have about 30 wealthy female buyers, plus the new Asian market, and there are no more than 4000 customers worldwide. Chanel, Dior, Giverchy and Gaultier, the four most advanced custom clothing brands, regard advanced customized clothing as a means of brand promotion. The advanced custom garments can attract the attention of the whole world, increase the luxury sense that can not be measured by money, and promote the brand other's most effective way, such as perfume, ready-made clothes, accessories, etc. The advanced custom garments are expensive, and many do not even have wearability, but the luxury behind them is really no one can resist. {page_break}


  
 

 


Elie Saab 2010 autumn and winter advanced customization


  
 

 


Giorgio Armani2010 autumn and winter advanced customization


Pierre Berg, the former director of Yves St Laurent, sneer at advanced custom clothes: "advanced custom clothes are simply a joke, no one will buy these clothes, their price is ridiculous, the standard of production is meaningless, this belongs to another era of clothing."


Valentino2010 advanced and custom-made clothing company in the autumn and winter has created the imagination with loss, everyone likes fantasy, and the advanced custom clothing has created the illusion space for everybody. This is also a way to create fashion.

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