Domestic Flowering Of Foreign Red &Nbsp; Soft Clothing Of Chinese Apparel Enterprises

" Release shoes "The upsurge" has not receded. When it landed in the US market in 2007 and was first sought after, it is now expected that the annual sales volume of the improved "release shoes" in the US and Europe market will exceed 10 million double points.

Fashion reappearance

As a symbol of the times, the release of shoes has been on the mainstream in China. Fashion circle 。 It has been popular throughout the country, and then, with the advance of reform and opening up, in the face of colorful global fashion, it quickly "defeated" and became no fashion value until an American businessman's "intervention".

Ben Waters, an American businessman in New Jersey, found China's release shoes on the streets of Shanghai in 2003. At that time, the main purpose was to expand the family petrochemical business in China. Ben Waters soon noticed that Chinese miners, factory workers and farmers mostly wore a rubber soled shoe with simple design and a "work" character. He sniffed the smell of fashion.

So, Waters bought a pair of Chinese people's release shoes at the Shanghai kiosk, and founded the OneSmallPointofPride brand (a little bit of pride). The brand was then modeled on China's release shoes, and the shoes were re packaged and introduced into Europe and the United States.

In 2007, "OSPOP" landed in the US market at the price of 75 US dollars per pair. In China, it was recognized that there was no fashionable value of the shoe. Tidal products 。 From the United States, Germany, Italy, the United Kingdom to Mexico, Turkey, Israel and other more than 10 countries flourished at once. And now, the fashion craze is still showing no signs of retreat. According to the analysis of relevant personages, the sale of Jiefang shoes in Europe and America is expected to break through the 10 million double mark this year.

Whose question

The discarded shoes, which are abandoned by the mainstream fashion industry in China, are in fashion upsurge in Europe and America. The information conveyed by the red shoes is that there is no shortage of Chinese fashion elements, lack of fashion design ability and the ability to discover and fashion.

When Waters discovered China's shoes, he decided to understand the fashionable elements of shoes, a symbol of the times, and a unique style different from the traditional styles of Europe and America. However, he was not satisfied with it. He invited designers to redesign, make large changes in the original style, thin style, with more comfortable insoles, high bracers, high quality raw materials, and exquisite process. As a result, the original release shoes also changed, the strong smell of rubber is not, not wearing stinking feet, good ventilation, falling water is not wet, more wearable and comfortable wearing, more importantly, have the characteristics of high-end fashion products.