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Brand Clothing Raises The Sword Of "Raising Prices" - Rising Voices.

2010/8/26 16:23:00 70

"Raw material has gone up very badly now, at home and abroad.

Raw material

They are going up and the cost of clothing is also rising. This is a thorny problem. "

A few days ago, Chen Lingmei, chairman of Shenzhen winner clothing, told reporters that the company is the leading high-end woman in China.

It is reported that in order to alleviate the cost pressure, many brands of clothing this year have raised the price of "sword", and the retail price of brand clothing has generally risen by 10%-15%.

Some clothing companies said that the price will continue to increase in the second half of the year. Some people in the industry expect that the wholesale price of clothing products in autumn and winter will also increase by 10%-15% this year.

Rising prices have become the mainstream of this year's clothing industry.

A few days ago, the latest earnings and quarterly reports of several listed companies showed that a number of clothing brands were making up the price this year.

In the field of sportswear,

XTEP

The semi annual report showed that the average selling price of footwear products increased by 6.6%, and the average selling price of clothing products increased by 13.9%.

The other two brands, Lining and Anta, also raised their prices in the first half of this year. The average selling price (wholesale price) of Anta shoes increased by 2%, and the price of clothing products increased by 7.1%. Lining's average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the zero price of clothing products increased by 17.9%.

In the field of casual wear, YOUNGOR launched new products in 1-5 months this year, the average price increased by 15%-16%.

It is reported that behind this year's collective price increases in the garment industry is a substantial increase in raw material and labor costs.

Insiders pointed out that in addition to the above basic cost pressures increased, some fashion and trend brands.

Advertising marketing

And publicity costs are also growing.

In fact, the international cotton prices of upstream raw materials are soaring this year, which is an important reason for the rise of the whole textile industry.

Since the end of last year, the price of international cotton has been rising. The rising tide of cotton has been rapidly pmitted to the raw materials, processing, clothing and consumer terminals.

According to China's cotton price index, the price of standard cotton has risen from the average price of 12831 yuan / ton in 2009 to 18165 yuan / ton in July this year.

Guangzhou customs also said that since last October, the price of textile raw materials such as cotton and chemical fiber has risen. As of June 30th this year, the domestic 328 cotton spot index was 18309 yuan / ton, up 42.6% over the same period last year.