Cool Children'S Shoes &Nbsp; Lead The Eurasian Movement.

2010/9/18 16:51:00 73

Bi cool

In the children's shoes industry, the history of Baku is not far reaching. It can even be described by two words.

But as a promoter behind the brand, Su Jinbing, general manager of Jinjiang fair Shoes Co., Ltd., is a boss with 10 years experience in running shoes.

Prior to Su Jinbing, he also ran the "happy mouse" and "vigorous Dance Troupe" two.

Brand of children's shoes

"These two brands are all on the low side, and the price has never been raised. Moreover, for some time, the dance troupe is still easy to let people have some negative associations."

Su Jinbing confessed that, on the basis of this, he decided to give up the two brands, and to re choose the "cool", a high-end brand of children's shoes to operate.

It is understood that the newly identified Bi cool brand, the consumer group is mainly located in 8~14 years old Chinese children, the brand connotation is identified as "

Eurasian movement

It means "leading a European style of elegance in Asian children".

Reporters can see their differences from the recent cool shoes, not too much red and green color, more simple and stable black and white.

The reason for such a big change is that Su Jinbing believes that the consumption mode of children has gradually moved closer to adults.

He gave an example: a friend often wore NIKE shoes. One day, his 10 year old son wanted to buy some sports shoes. Suddenly, he jumped out and said, "my sneakers must be the same as my father."

"10 year old child, he knew he wanted to be the same as his father. It can be seen that parents' consumption style and brand consciousness are affecting children.

Su Jinbing said.

As a result, the more compact and stable style in the design is also based on this consideration. It also opens another product differentiation route for Bi cool.