Brand Introduction Of Karting Children's Shoes

Company profile:

　　 Kad Founded in 2005, the company started with differentiation strategy. Brand of children's shoes In the first place, when it formally entered the market, it also launched three categories of sports shoes, leather shoes and cloth shoes. In the past four years, Kat has always insisted that high quality products are the core competitive advantage of enterprises, relying on their strong research and development capabilities, and constantly enrich and Serie the three major product lines. In 2007, Katin "nano silver ion antibacterial" technology was identified by the Institute of physical and chemical technology of the Chinese Academy of Sciences. In 2008, Katin pioneered "multi-functional complexing technology" and established 3A laboratory, thus creating a product differentiation strategy of "technology lead the future".

From the beginning of its founding, karding has established the road of differentiation and promotion. It has joined the "run kart" to become a partner of the "K1 National Championships" with the reputation of the F1 online event, holding the sunshine super girl Zhang Hanyun. Wang Ju The "sunshine rhyme" storm was launched. In 2008, it signed a popular Korean online run "run kart", pioneers in online games cooperation, signed the CCTV hot play "Happy Planet" child star Sun Siyang, Nie Haoran and Feng Jiawei, launched the star endorsement strategy, and continued to enhance the brand influence.

Since its establishment, Kate has won the honor of the most popular children's shoes brand in Fujian in 2006, the first brand of China's healthy children's shoes, the first brand of China's children's shoes market, the top brand of CCTV, the National Children's safety and health products and so on.

In 2009, Kanding put forward the new idea of "youth line" brand, pushing the new business mode of "Kanding China Youth life shoe hall", striving to break the brand self boundary from a different perspective and leading the new paradigm of marketing innovation for children's shoes industry.