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Circulation Branch Invites Chinese Textile And Garment Industry To Purchase From Korea

2010/9/25 15:34:00 88

In the domestic market, there are many cases of opening up with the concept of "Korea city", but few cases have been held for more than two years after opening. Korean brand clothing enterprises have come to the Chinese market to start a lot of businesses, but most of them come with confidence and dispirited. Some newly emerging professional markets and high-end commercial projects in China are still enthusiastically attracting Korean enterprises, but facing the "olive branch" of the Chinese market, South Korea

brand

There is still some hesitation.

In fact, today, in such an era of resource cooperation, commercial docking and cooperation need more assurance of information, credibility and confidence.

East Gate??

From August 31st to September 5th, at the invitation of the Federation of Korean fiber industry, Seoul Industrial Trade Promotion Institute and Seoul fashion center, Xia Lingmin, Deputy Secretary General of the China Textile Industry Association and chairman of the Circulation Association of the China Textile Industry Association, 55 people from the purchasing group of the circulation branch, visited and purchased the "2010 Koreas East Gate Fashion Festival and the Korea International Textile Exhibition", and achieved many results.

Especially during the talks with Seoul fashion center, the two sides reached a deep consensus and cooperation intention on further exchange of market information and brand promotion.

Chinese buyers: we are interested in the design ability of Korean brands.

The circulation branch invited from Harbin, Chongqing, Chengdu, Anhui, Yunnan and other regions.

Textile and clothing

The chamber of Commerce, professional market leaders and excellent merchants went to Korea for a shopping trip.

Before departure, the circulation branch investigated the basic purchasing intention of the purchasing team members.

The survey shows that Korean brand design ability and style innovation level are important factors to attract Chinese agents to come to the field.

There are 30 agents and brand operators in the purchasing group. Among them, there are 7 men's clothing enterprises, accounting for 23%, 10 women's clothing enterprises, 33%, men's wear women's wear enterprises 6, accounting for 20%, and other men's wear single products and single class.

Among these enterprises, there are 9 regional agents and 14 provincial agents.

Therefore, it can be said that this procurement team is a relatively high level of procurement team.

The products are mainly young fashion products aged 20~35 and 35~50, and nearly half of them have their own design and production capabilities.

In cooperation with the Korean market, China purchases the Han Guodong gate area.

Men's wear

Women's wear

And related fabrics, accessories products are very interested in the men's clothing brand products in the 100~300 yuan of products have more attention, but also buyers said, "no matter with the price will be selected according to the quality of products."

In choosing the standard of Korean brand cooperation, Korean brand "brand image", "brand design and R & D capability" and "product quality and style and style" are the top three factors that buyers are most concerned about.

At the same time, Chinese buyers look forward to negotiating to become Korean brands, Korean brands, China's regional agents, 11 enterprises, accounting for 37%, 9 Korean brands, and 30% enterprises;

In the case of Chinese buyers worried about cooperation with Korean brands, the "language problem" was the first to bear the brunt, followed by the "Korean Brand Company market development capability", followed by the "settlement problem", "South Korean brand distribution capacity and time guarantee", "South Korea Brand Company did not understand the way of cooperation in China's market misunderstanding," and "the stability of Korean brand product quality and style style".