Korean Clothing Consumption Capacity Amazing, Who Is The Charm Of The Korean Wave?

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Among the brand dealers and agents looking for business opportunities, they are always looking forward to their first trip to Korea.

But in this China

Several of the visiting South Korean delegations of the industrial association circulation branch are not the first ones to come.

Scrutinize their visas and find that they have been "multiple round-trip" business visas.

Where is the secret that attracts them so many times?

"

"Is no longer a new word.

On numerous shopping websites and shop lintel,

"Korea" is a very attractive sign.

Korean style clothing also has a large and quite concerned consumer group.

Among them, the highest level of loyalty is for young consumers after 80 and 90, while the 30~40 year old working women's consumption ability on Korean clothing is quite amazing.

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It is no longer a secret to wait for the consumer market in cities.

Compared with the above eastern cities, the introduction of the central and southwestern regions

Brand is late.

After the 6 day zero distance experience of Korean fabrics and fashion clothes, the Circulation Association of the China Textile Industry Association, which is mainly composed of Chinese and western market traders and agents, has more fully understood the charm of Korean fashion elements and the rapidly rising fashion capital of Seoul.

Fabric trend: one quarter late than Europe, just right in China.

Distinctive

The application demonstrations are all made in ready-made clothes.

Display of pure plant printing and dyeing technology.

Chen Ying, general manager of Dacheng market, Chengdu (right three), deputy general manager Yang Wanting (left 1) and business operators stopped for a long time before a denim enterprise booth.

In Korea International Textile Exhibition, South Korea's

Function in recent years

And advanced printing and dyeing equipment attracted everyone's attention.

On the popular trend booth, the trend of natural color in the new season is attracting more and more attention.

Beijing

Fashion designer Ding Sichao and Zhou Zhaowei said, "come to Korea."

Choosing fabrics is the two compulsory course for their company every year.

Because it is a high-end brand product, fabric selection has always been a great concern for its company.

They will also visit other international fabric exhibitions.

But the value of coming to Korea is different: the fabric displayed by Korea Companies is of higher value during the season.

Generally speaking,

The fashion trend released by the exhibition will be two years ahead of schedule, equivalent to three to four seasons, while the trend of Korean fabric enterprises is only one year ahead of schedule.

Pearl River International Textile City

For the first time, a group of Chinese enterprises took part in the Korea International Textile Exhibition.

It is worth noting that

The fabric will be made into ready-made clothes for display. Some will make tea from the popular flax in South Korea to attract the audience's attention.

Compared with this, the products exhibited by Chinese exhibitors are just a piece of fabric samples, and their visual effects are much weaker.

Tea made from natural flax can refresh the mind and refresh the mind.

East Gate of Seoul

:

Place of origin

Seoul East Gate market is not only a unique tourist attraction, but also a shopping paradise for Koreans and even many neighboring countries tourists and businessmen.

There are about more than 30 shopping malls, more than 30 thousand stores and more than 50 thousand production and processing enterprises here.

East Gate of Seoul

Within a radius of one kilometer, from

Excipients, production and processing,

Proofing, wholesale and retail, logistics and distribution and other related functions are readily available.

Excellent clothing development capability, multi variety and small batch production, quick response system, minimum time delivery and reasonable price are all the characteristics of this area.

Seoul

The fashion center is an ad hoc government administration in the East Gate area of Seoul, South Korea.

Here, market management does not need to put too much energy into it, but the guidance and service for creative culture is the top priority.

Here, the government subsidized.

Training programmes and related training for all practitioners have been carried out for many years.

The four level of U:US market is training headquarters base.

At the same time, all culture related to creative fashion can be found here, and even the animation industry is one of the core projects.

The public aesthetic trend of interpretation and film and TV play can be found here.

It is precisely because of these inherent core driving forces that the east gate of the night business is even more remarkable, and even become the dominant source of fashion in Asia.

"East Gate Fashion Festival - Seoul Fashion Export Fair" to promote trade, the introduction of new designers and design brands, but also Seoul Fashion Center for 4 consecutive years invested more energy and capital operation projects.

Every year, a large number of foreign buyers will be invited to the scene.

Pu Canrong, director of the center, said: "this fashion festival, 53 brands participate in the docking display, of which 11 brands are their creative base training designer works.

Their creative services have already seen results.

Chinese buyers: strong confidence in "Korean wave" entry

In the delegation, the business district of Yun spinning and the Chengdu Dacheng market have led nearly 20 agents to visit Korea.

Most of them belong to the brand national general generation, the regional agent or the provincial general generation, and the sales are among the top brands in the same brand national agents.

As some businesses have been corporatization, they are seeking greater development.

This visit to Korea hopes to find a better and more developed brand to negotiate agency business.

On the evening of September 2nd, after the long-awaited visit to the East Gate market, the interpreters led the representatives of the circulation group to five U:US, AMM, first Ping and market.

Wholesale market visit.

After seeing the 53 East Gate local brands appearing on the show, Yun Huang, the female clothing agent of Yun Fang business district, was interested in three or four of the brands, leaving behind the relevant information and contact methods to be returned home for further communication.

However, the market and merchants who are full of enthusiasm to visit the region are also somewhat confused.

Chengdu Dacheng market merchants quickly cleaned up the popular bottomless trousers in the market. But unlike in China, the wholesale business concept of Korean merchants is not much different from that of 50 or long-term orders. Compared with domestic garments, the Korean variety of 10 is of a new style, but the price is high, and the profit from domestic sales is too low.

Yun Fang business district engaged in underwear and women's clothing agent business response, Korean clothing

The version is not suitable for local style.

Korean clothing brand operators generally do not understand the concept of Chinese agents. In this trip, we can not remember how many people explained the number of Chinese brand agency concepts, but the final communication result is the same. "What price clothes do you want, and how many goods can you get at a time?"

In their view, this is the most realistic.

Representatives from the professional market understand that trade habits between China and South Korea are different. As a market, it is necessary to take risks for merchants to introduce proxy brands. It is hoped that this risk can be reduced through cooperation between circulation clubs and Seoul fashion centers.

Du Jingsi, deputy general manager of Heilongjiang world wide Ma Hua Trading Company, said: "I hope the association and

We can recommend enterprises that are trustworthy to us, guarantee the enterprises recommended by both sides, reduce disputes and unnecessary links in cooperation, and enhance mutual trust, so that both sides can cooperate on the basis of equality and mutual benefit.

Therefore, it can be said that business needs and cooperation intentions between China and Korea are real.

Market management agencies can also serve as third party credit guarantees to help enterprises to cooperate.

On the basis of the consensus reached between the two industry organizations, the Chinese market has greatly increased the confidence in the successful introduction of the Korean wave.