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Chinese Shoe Companies Need To Win The World By Expanding Their International Market.

2010/10/11 13:02:00 33

In recent years, the domestic shoe and clothing enterprises have taken the "low price" in the market downturn.

In the economic crisis, low price strategy has become the first choice for many export shoes and clothing businesses, and it is their admission ticket to enter the international market.

As we all know, the low price of domestic labor and the grade of product quality decide that the strategy of export footwear business use commodity low price has gained a temporary advantage in the international market.

However, the survival of the fittest is the natural rule of the shoe and clothing market, and it also determines that the shoes and clothing products in the international market must be of high technology content and excellent quality.

In the future, we hope to continue to use the products of low quality and low price, and will face narrower and narrower roads.

Some export shoes and clothing businesses rely on "

low price

The product has earned a barrel and a barrel of gold.

However, "the first battle is successful" is just a development process of the primary market. With the upgrading and upgrading of the domestic shoe and clothing industry structure, the "low price" strategy is no longer the advantage and weapon of the export shoe enterprises. The "trade friction" incidents happen frequently. Spain and the European Union countries are racking their brains, first the Spanish shoe burning incident, and then the European Trade Commission for "

Made in China

"All products have also issued one after another control policy.

As we all know, it is precisely because of low quality derived from low quality that led to the emergence of a series of tragedies.

The tragedy awakens domestic export shoe enterprises and needs to "go out" to expand.

international market

It is necessary to show a more scientific and technological product in order to base itself on the market, increase and improve the gold content of circulation commodities, so as to lay a solid bridge for future trade and truly integrate into the sea of Global trade.

Recently, the first China industrial product quality reputation forum was held in Beijing.

It is learned that the forum has officially launched the "global quality pledge activities of Chinese industrial enterprises".

As a representative of Wenzhou's private enterprises, Kangnai group and Delhi group have launched the global quality reputation commitment initiative and joined the "global quality reputation commitment activities". They have implemented the total quality management and actively adopted the appropriate advanced quality standards to provide satisfactory products and services for the whole consumers, and establish the image of "made in China" in an all-round way in more than 150.

Kangnai has always been a representative of private enterprises in Wenzhou. Kangnai has also been the first to achieve quality improvement in all aspects. It has become one of the earliest enterprises to implement brand strategy in China's leather shoes industry, and won the first national quality award in China's shoe making industry.

There is no doubt that in today's tight resources and competition to quality, China's export shoe enterprises need more reshuffle. We should make efforts from the business mode, efficiency and product quality, instead of just staying in the price war and resource war.

Those shoemaking enterprises with technological content and core competitiveness will stand out and become stronger and more competitive through integration.