What Are The Common Types Of Blog Marketing?

The promotion of Fang an has many, but I think the most effective is home page advertising.

In addition, we can invest more in the media outside the network, such as advertising in some fashion magazines.

Blog marketing broadly refers to the implementation of marketing strategy through blog.

In this way, there are many ways and means of blog marketing. What kind of blog marketing do you use?

1, luxury: self built blog channel.

Example: in 2005, the world-famous IBM company set up podcasts (blog channel) on the company's website, and encouraged him to register and use all over the world, so that about 15000 IBM employees registered the company's blog, 2200 employees regularly maintained their blog, IBM virtually paid free tens of thousands of network marketing personnel to serve them, and the impact of its huge staff blogs on the company can be imagined.

Characteristic:

2, economical and applicable: the public platform marketing mode provided by the third party blog Trustee Service Provider (BSP).

For example, Sina blog, NetEase blog and so on.

Features: economical application, wide users, simple operation and simple maintenance.

Disadvantages: not enough pertinence.

3, for the applicable type: professional enterprise blog platform marketing mode.

Such as: blogger blog, Alibaba blog.

Characteristics: users are mostly merchants, content is mostly "marketing", more permissions are established, and maintenance is relatively simple.

Disadvantages: relatively simple content.

4, single handedly: personal independent marketing blog.

Such as: Elite blog web blog, business blogger professional blog.

Characteristics: personal influence to drive the company's influence, personal click through rate for the company's exposure rate.

Disadvantages: the exhibition of enterprises is not comprehensive enough.

5, investment type: blog advertising marketing.

For example, to buy Ali mother advertising, Google Adsense advertising alliance;

Characteristics: need to lower the cost.

Disadvantages: the advertising effect is unpredictable.

6, Bao Gong Bao material type: as the saying goes, it is looking for writers to build Bo marketing.

The case of Coca-Cola is the most typical case.

During the Winter Olympics, 6 college students from China, Germany, Italy, Canada, Australia and the United States were summoned. From the perspective of Winter Olympic spectators, the Winter Olympic Games were publicized in real time in the form of blogs, and Coca-Cola products were publicized.

Of course, Coca-Cola can be seen in some corner of their blog.

Characteristics: marketing is more subtle and creative.

Disadvantages: it is difficult.

7, joint production mode: simply speaking, let employees unite on a blog.

Characteristics: people gather firewood, high flame, rich blog content, simple blog maintenance; disadvantages: the marketing effect is yet to be tested;

8, all roads lead to Rome type: simply put employees in different places, but require a certain proportion of Bowen to involve the contents of enterprise marketing information.

Characteristics: the marketing method is relatively hidden, increasing the exposure rate of enterprises; disadvantages: management is relatively difficult.