Ding Yong Used "Bath" To Define The First Amazing.

Sohu woman: how many times have we participated? China Fashion Week What is the biggest highlight of this year's fashion week and where does it come from? Can we tell our friends in advance?

　　
Ding Yong: the purpose of the experience of ornamental art is not to say "real meaning", nor to build another "meaningful" shadow world. The value of works must exist elsewhere rather than in meaning. The important thing is to restore our senses, to see more, listen more and feel more, not to impose meaning. Susan Sontag's view of "opposing interpretation" coincides with my attitude towards art. So we do not need to explain too much about what a bath is! What a feeling that a familiar gesture will bring to us can only be understood in the presence of it. The deepest impression of memory comes from the first surprise of life, and this feeling will never disappear. It will only become clearer and closer to our hearts as time goes on. (bathing) was born in such a state.

　　
Sohu women: Shanghai Fashion Week In the meantime, what do you think is the difference between Shanghai fashion week and China International (Beijing) fashion week? Why do we choose China International (Beijing) fashion week?

　　
Ding Yong: first of all, Beijing is more suitable for us. Beijing is the center of Chinese culture and art. Dashan Zi 798 is the stage for many Chinese artists to go to the world. The China (Beijing) fashion week, which is located here, gives a very important position to China's local brands and local culture. Many Chinese local designers show themselves on this stage. In China (Beijing) fashion week, we see the pursuit and personality of designers, giving us such a soil. This is consistent with our brand's "art, life" spirit, and is also an important reason for us to choose the fashion week of China (Beijing).

　　
Sohu woman: do you think one? brand How should we inherit the inheritance?

　　
Ding Yong: the most important thing is to establish the core value of the brand and find the inner gene of the brand.

　　
Sohu women: many brands abroad have their own history and tradition. No matter how the design of each year changes, their style will never change. What is the essence of our annual heritage?

　　
Ding Yong: our heritage is the pursuit of art and taste, not the pursuit of the trend. "Is art, for life" is our consistent belief.