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The Battle Of Brand Protection

2010/10/22 16:54:00 99

Speaking of

Burberry

This 150 year old British brand name, its famous lattice fabric fashion and adornment, has always been a symbol of elegance and elegance in British fashion.

But in the past few years, the image of the fashion has gone down. Why?

Any brand name is high-end, fashionable and unique.

famous brand

Burberry is no exception.

But famous brands are also commodities.

Since it is a commodity, it is impossible to control who buys and wears your fashions.

I remember a friend who said something in a ridicule, which has made me laugh: in Beijing, migrant workers in Pierre Cardin are running around the site.

Of course, fake brand names are another topic.

Some so-called "Chav" means young people who are fashionable, rich and tasteless. They are mad to catch up with Baoli in order to show their wealth. Among them, WAG, who is a daily tabloid newspaper (commonly known as the wives and girlfriends of football stars), and the last soap operas are all proud of wearing, hand-held or wearing a Baoli.

The most unfortunate one for Baoli.

Example

In 2002, Danniella Westbrook, a former soap addict with cocaine addiction, appeared in tabloids from head to toe in the tabloid press, resulting in a sudden decline in the image and demand of the high-end brand in Daniela Westbrook.

These Chav's passion for this big name brand is a nightmare for Baoli.

How can we restore the image of Baoli's fashion and elegance? This has become the key to survival and development of the company.

After all, it is a famous brand. Harry Porter has found a pure and elegant 20 year old Emmma Watson (Emma Watson) who has played the role of Hermione as the world's most popular actress.

Last year, photographed by Mario Tesitino, a famous photographer, Elmar and her brother Alex became the advertising image of MarioTestino.

Like a coup in the fashion world, Harry Porter, the girl Hermione in the movie, has brought the British fashion veteran Baoli to a beautiful spring.

Last year, sales rose sharply by 23%, with a profit of 215 million.

Despite the economic downturn, the Emmma Watson effect continued in the first half of this year, and its profit growth exceeded 24%.

And the number of followers of Facebook is over one million.