China'S Leather Industry Needs To Create Its Own Famous Brand

On October 25th, in the afternoon of October 23rd, at the lecture hall of academician EMBA of Sichuan University, Professor Shi Bi, a member of the Chinese Academy of engineering, said in his speech on the theme of "leather making - a traditional industry's development process and expanding space".

Shi BIE, a professor of Chinese Academy of engineering and a doctoral supervisor at the school of light textile and food science, Sichuan University, has studied the leather industry for many years. In his speech that day, Shi Bi first introduced the origin and development process of leather making, and discussed the leather making technology including how to use pig and cowhide to prepare bioactive collagen.

After analyzing the reasons for the pfer of leather industry, Shi Bi pointed out the current situation of China's leather industry. He said that although China has become the processing center and trade center of the leather industry in the world, it plays a decisive role in light industry in China. However, there are still many problems. The most prominent problem is "the lack of famous brands". At present, most leather enterprises in China still use "OEM" and lack a strong brand planning team.

Shi Bi said, looking forward to the future of China's leather industry to have its own well-known brand, to China.

On the same day, Qi Bin, the director of the China Securities Regulatory Commission Research Center and guest professor of the Central Party School of the CPC Central Committee, also spoke at the Sichuan University EMBA financial celebrity forum, giving a speech on the theme of "capital market: the peak of China's economy".

In his speech, Professor Qi Bin pointed out that China's economic and social development goals in the next five years are consistent with the development goals of the capital market. China must combine more technology industries with capital markets in order to build an innovative economy.