Promotion Strategy Of Network Marketing

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According to Mr. Sui, the implementation of promotional activities in hardware marketing by the hardware enterprises has the following specific measures:

1, online discount sales promotion: discount, also known as discount and discount, is the most commonly used method of promotion at the moment.

Because the Internet users' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, the prices of online goods are generally lower than those sold in traditional ways, so as to attract people to buy.

As the online sale of goods can not give people a comprehensive, intuitive impression, nor trial, touch and other reasons, coupled with the complexity of distribution costs and payment methods, resulting in the decline in online shopping and ordering enthusiasm.

A larger discount can motivate consumers to try online shopping and make purchase decisions.

At present, most online sales have different price discounts.

2, online gift promotion: gift promotion is not widely used online. Under normal circumstances, the promotion of gift products can achieve better promotional results when new products are launched, product updates, competition brands and new markets are being opened up.

The advantages of gift promotion are that it can enhance the popularity of brand and website, encourage people to visit websites frequently for more preferential information, and summarize and analyze the marketing effect and the reaction of the product itself according to the enthusiasm of consumers.

3, online lottery sales promotion: raffle promotion is one of the widely used promotional forms on the Internet, and it is a promotional method most websites are willing to adopt.

Raffle promotion is to promote sales of goods or services by means of a person or several people who receive prizes exceeding the cost of participating activities. The online raffle activities are mainly attached to surveys, product sales, expanding user groups, celebrations, and promoting certain activities.

Consumers or visitors can get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.

4, integral promotion: the application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods.

Online integration activities are easy to implement through programming and database, and the results are highly reliable and relatively simple to operate.

Integral promotions usually set up prizes of higher value. Consumers increase points by buying or participating in a certain activity several times to win prizes.

Integral promotion can increase the number of Internet users visiting websites and participate in certain activities. It can increase Internet users' loyalty to websites and enhance the popularity of activities.