Fashion Brings The Enclosure Movement Of Imitation Fur

According to the statistics of the Fur Information Council of America, the fur styles at this autumn and winter fashion week are 20% more than last year. These furs are not only novel in style, but also add many fashion elements, which are popular. The most impressive thing is that the imitation furs launched by many brands, such as Chanel and Lena Lizi, are almost the same as real furs, attracting the eyes of many fashion and environmental protection people.

True and False Lasting War

Fur is not a new topic in the fashion industry. The popularity of fur has a history of nearly 100 years. Designers of several famous clothing brands like to use fur to decorate their own clothes. Designers of Oscar Delarenta, Lang Wan and Carlos Mira are all masters of using fur, ordinary fox fur or marten fur, They can always make them look intoxicating. In addition, fur has a good warming effect, so it has always been a favorite autumn and winter clothing.

However, because fur itself is rare and the workmanship is complex, its price has always been very expensive, and it is listed in the list of luxury goods. And because it has the function of preserving value, fur is almost a favorite of the rich. In the star's wardrobe, there must be some decent fur clothes.

A few years ago, because of the protests of environmentalists and animal protectionists, fur was once cut down, because it always hurts the lives of many animals to obtain fur, and in the process of making fur, a large number of substances harmful to the environment will be produced, so it is considered to be an act against the laws of nature, Even people wearing fur are called "the ugliest people in the world!"

However, this year, fur, which has undergone a brief precipitation, made a bold appearance in the Fashion Festival again. The reason is that people in the industry believe that people's love for fur is irresistible, and the technology of imitation fur is mature. The fur produced is no different from real fur, and it is easier to care, maintain and store. Therefore, the return of fur is natural.

In addition, the fur association has also made a lot of efforts. While trying to promote the same fashion sense and value of fake fur and real fur, they strictly monitor the use of fur, and strive to maintain the peace between the animal care association and fur.

So, how about the sales of fake furs this year?

Sarah Curran, founder and president of Mywardrobe.com luxury brand retail website, told the media: "We see the growth of high-quality fake fur, which is mainly reflected in the series designed by Jaeger London, Sportmax, See by Chlo é and Love Moschino. This autumn and winter, about 35% of the coats we sell are imitation leather. "

In addition to the good results of the imitation fur clothing sold by Mywardrobe.com, the imitation fur launched by Miao Miao and Chanel also made good profits because of their strong sense of fashion.

Although imitation fur seems to have begun well, people's acceptance of imitation fur is still limited to a small number of people due to the retention of traditional ideas for a long time. The reason is that the price of high-quality imitation fur is comparable to that of real fur. "Why spend the same money to buy a fake fur?" is the reason why people still reject fake fur.

In fact, the manufacturing process of high-quality imitation fur is more complicated than that of real fur. If the cost is calculated, the cost of imitation fur is higher. Therefore, the insiders believe that 70% of people support real fur because of people's misunderstanding of imitation fur, and would rather risk being called the ugliest person.

Ed Burstell, the purchasing director of Liberty Department Store in the UK, said: "The reason why fur is expensive and has value preservation is mainly reflected in its technology." That is to say, the more design sense fur has, the greater value preservation. If imitation fur is also made by a famous designer and has a strong sense of design, it also has the function of value preservation. Therefore, people in the industry are generally optimistic about the future development of imitation fur. With the help of many stars, such as Lin Xinru, Fan Bingbing, Ejiao, etc., imitation fur is considered to be the main feature of the next season.

Design is king

The popularity of furs cannot be changed, but the protracted war of genuine and fake furs cannot be reversed at present. However, we can see that many designers have gradually stepped out of the siege of real fur, and even many young designers have joined the ranks of using imitation fur for decoration. Because there is no fur in the design, it seems that it has not kept up with the pace of fashion, but it can not compete with environmental protection organizations and animal organizations too much. Then, imitation fur is the best choice.

In this year, the most famous example of the successful application of the element of fake fur is Chanel's autumn and winter clothes in this season, and the element of fake fur has been applied extremely shocked. Even Joe Zee, the creative director of ELLE magazine, couldn't help writing in his column: "I seldom envy women's clothing... But after watching the new autumn and winter women's clothing release in spring, I admit I envy it. After the economic depression, I saw so many real luxuries on the T stage for the first time... The best thing is large pieces of fur. ”Of course it's fake.

In addition, he also swaggered through the market wearing a full set of Chanel faux fur jacket and pants worth 8000 dollars, creating a lot of momentum for faux fur.

Chanel has been trying to make and sell fake furs for some years, and its development momentum has been more rapid in recent years. Not only young people like it, but middle-aged people also like it. Chanel's fake fur can sell so well, and the survey results show that it can really design extraordinary works, which makes people suddenly want to buy.

Chanel said simply: "Don't be genuine, just shocking." This is probably the core of its success.

The most interesting thing is that England's military cap has also been proposed to be replaced. England's military cap has always used black bear skin. It is reported that the fake "Bear 28" has been approved to replace the real bear skin. It seems that fake furs have begun to go out of their own world.

Of course, looking back at the fake fur market, in addition to Chanel, the fake fur of Miao Miao and Liana Lizi are also very popular. The key is also the big brand design. When Susan bought a fake fox fur coat from Chanel, there was actually a real leather fox fur coat beside her, but she felt that the fake design made her very satisfied and the price was a little cheaper, so she chose the fake fox fur coat without hesitation.

It seems that design is still the main element of fur sales. The fur without design, whether true or false, is just a pile of fur. In addition, the design of fake fur is more expectant now because it can stand the trouble.

Channel is later

Take a closer look at the fur designed by the designer. The styles that sell well are classic ones that have been packaged and promoted. Clothing is different from ordinary goods. Without good channels and publicity, it is easy to be submerged in a huge fashion team.

We know that the best selling furs are several famous brands. Aeger London, Sportmax, See by Chlo é, Miao Miao and Chanel are all tycoons in the clothing industry. They have perfect sales channels, so once designers design new products, their fans will know at the first time that this is a shortcut to their success.

Fashion shows are the easiest place for fur to succeed. There are many businessmen and designers from all over the world, so it is necessary to hold a show for fur. Then there are the models selected and the concept of publicity. Every design is seen and accepted by the public because of advertising, so although the fur itself is very ostentatious, the necessary advertising is also indispensable.

In addition, the fur of world famous clothing enterprises sells well, and they also know where the market is. Toben Nielsen, CEO of Copenhagen Fur Company, a Danish fur auctioneer, said: "The fur market in China and Russia is growing explosively, and the Chinese market accounts for more than half of our business." Of course, real fur is still popular in the Chinese market, but Chanel's trial of fake fur in China has proved to be successful. In the future, they will also continue to design fake furs suitable for Chinese aesthetics, and cultivate the market. A person in charge of Chanel said, "The earlier the better!"

Therefore, with a good design, you must also know a good sales channel, and go where you need it. This is the key to the success of investors who love fur.

Top companies in fake fur sales

Company name Fur design style

Miao Miao is young and jumpy, reflecting the vitality of young people

Chanel's elegant, simple and exquisite mature female style reflects noble temperament

Liana Lizi is lustful, fashionable and seductive. She is a complete urban woman, charming and capable