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Beijing'S Annual Personal Clothing Expenditure Ranks First In The Country.

2010/12/20 16:19:00 71

Clothing Women

 

The sixth session of the Chinese women's consumption forum was held in Beijing on 7 th. The forum released the 2010 urban women.

Clothing consumption

Investigation report.

The report shows that in 2010, "costumes" ranked the top of urban women's consumption for five years in a row. Among them, Beijing women lived at the top of the annual expenditure on women's clothing for 6295.33 yuan per person.


The theme of this forum is "beautiful consumption leads women's consumption market - the consumption situation and trend of Chinese urban women's clothing and clothing".

Gu Xiulian, vice chairman of the Standing Committee of the ten NPC, pointed out at the forum that "beautiful consumption" is a product of a certain stage of economic and social development and is subject to certain economic and social conditions.


To expand women's beautiful consumption and develop women's consumption market, we should focus on four aspects: first, to achieve women's employment is an important prerequisite for expanding the beautiful consumption market of women; second, increase the remuneration of urban and rural women, increase the income of low-income women; third, improve the social security system, and promote the upgrading of women's consumption structure and scale expansion.

Fourth, develop consumer education to enhance women's scientific consumption ability.


The 2010 "city women clothing consumption survey" released by the forum shows that women in Beijing are most willing to buy clothes for themselves and their families. Dalian women are most willing to spend the most expensive clothing.

The average personal clothing expenditure of urban women aged 31 to 40 reached 5082.10 yuan, ranking the highest in all age groups. Women from 41 to 50 years old were the most generous buyers of high-end clothing, and the average cost of purchasing one item was 2019.85 yuan.

The most important factors that affect women's consumption are clothing styles and prices. The most demanding clothing is casual wear. Interest in advanced uniforms is beginning to show signs. Dignified and generous is the most desired dress effect.

The first criterion of "good clothes" is reasonable price performance and clothing.

consumption

What you need most is dress collocation knowledge.


President of Chinese women's magazine

Han Xiang Jing

The "2010-2011 China urban women consumption survey report" was released.

The survey shows that consumption expenditure in 2010 is: clothing, tourism, health and vehicle related expenses.

Cosmetics have become necessities for women, and 94.3% of women consume cosmetics every month.

Tourism consumption rose steadily. In 2010, nearly 7 of respondents went out to travel, with an average expenditure of 5666 yuan.

37.6% of the respondents participated in training in the past year, with an average cost of 2678 yuan. The learning contents in turn were "driving" training, "foreign language", "management" and "social etiquette".


Online shopping has become one of the most important shopping methods for women. In 2010, the number of respondents who participated in online shopping reached 70.8%.

Among them, the proportion of Beijing online shoppers was the highest, and the proportion of respondents aged 18 to 30 was the highest.

In 2010, women's investment and financial management increased. The proportion of respondents who had investment behavior reached 69%. The top five personal investment modes were buying stocks, real estate, funds, commercial insurance and bank financial products.

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