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The "Palace Plan" In The Business Circle Of The "858 City Square"

2011/1/7 10:41:00 188

Plaza Business District Department Store

The birth of every new format is to impact and replace the old format by reducing customer costs and providing premium premiums. Supermarkets are so professional stores that ShoppingMall is also the same.

With the development of domestic economy, the residents of our country

consumption

Demand has changed and adjusted with the increase of income level. Consumers not only pursue convenience, diversity and personal taste while shopping, but also pay more attention to the pleasure of the whole purchase experience, which has contributed to the increasing demand for large ShoppingMall.

Therefore, ShoppingMall. has appeared in China.

Early state

Department store

Business models such as counter sales, slipper lines on the ceiling, checkout, etc. these very special scenes have been gradually forgotten.

With the entry of foreign department stores in China, the domestic traditional department stores are constantly upgrading and upgrading. However, due to the defects of the department stores, such as many promotional activities, high costs, uncontrollable costs, and long repayment periods, this also causes the high price of many products.

The attitude of suppliers gradually cooled.

Suppliers have said that they will increase the intensity of their entry into ShoppingMall. The advantage is that ShoppingMall is different from that of department stores. They only pay rent, and ShoppingMall's professional and comfortable space can be better displayed.

brand

Image.

If the new formats of supermarkets, home appliances and home stores that were encountered before department stores were merely segmented some categories of department stores, the substitution of ShoppingMall for department stores was unprecedented, because ShoppingMall each had different themes, "you are all I specialized", "weak water three thousand, I only take a drink."

You do all kinds of things. I do my professional subjects.

It is in this differential competitive situation that it is generally believed that the era of ShoppingMall replacing department stores has arrived.

ShoppingMall is different from other commercial formats, fully embodies the people-oriented concept, creates and guides new consumption patterns, and introduces a new cultural concept and life philosophy.

The reason is that compared with department stores, with the maturity of ShoppingMall's management mode and management technology, ShoppingMall has been divided into professional division, diversified and professional operation. Because of its large volume of business, it can provide one-stop shopping experience, including shopping, entertainment, catering and integration, and the ability of gathering customers is stronger than that of department stores.

It can be said that ShoppingMall combines all the characteristics of integration, freedom and so on, and more importantly, it brings people not only goods, but also a part of people's fashion and leisure life.

Take Tianjin as an example. Whenever Tianjin people talk about business circles, they will think of Binjiang Road.

It is understood that the Binjiang Road business circle covers many shopping malls, such as friendship Xintiandi, Binjiang shopping mall, Kexin field, Parkson, Zhongyuan Department store, international shopping mall, milaeu shopping mall, extra Fashion Plaza, yishudan general merchandise, zenyue shopping mall, Le bin department store and so on. The traffic is convenient, the subway line 1 and the 36 bus lines are running through the city, the daily average flow rate is 300 thousand, and the holiday period is nearly 1 million.

At the same time, the ratio of "effective passenger flow" for shopping, dining and shopping is 85.17%. These data do reflect that Binjiang Road is the unshaken position of Tianjin's first business circle.

Habits are always changing quietly, even if they seem to be deep-rooted.

In Binjiang Road, customers can reduce the cost of pportation and information while shopping, and also reduce the risk that customers can not buy ideal items.

At the same time, it also increases consumer's "comparative shopping" opportunities.

As a matter of fact, this traditional business circle still lacks commercial facilities such as catering and entertainment. The whole business environment, business image, business atmosphere and business services need to be improved. The existing business pattern and business mode also need a new breakthrough. New business elements and vitality need to be injected. People's consumption consciousness and ideas need further guidance. This is the trend and necessity of business development.

Nowadays, this old commercial district should also be changed to "habit" and become more fashionable.

The "858 city square", which is located in the core of the business circle, will become a new "alternative" in Binjiang Road.

What makes the "858 city square" so confident? First of all, we have to mention the precise positioning of investor Tianjin eight eight Fashion Management Co., Ltd.

Before that, the company took Binjiang Road as the focus of development, and conducted an in-depth and detailed analysis of the entire business circle. Finally, the customer group of "858 city square" was positioned among young and fashionable consumers aged between 18 and 35.

This new concept Mall, which will start in the spring of 2011, takes young, fashion and fashion as the theme, combines the rich combination of shopping, dining, entertainment and leisure as well as the advantages of a beautiful consumer environment. It is committed to becoming one of the most favorite places for high quality white-collar workers and fashionable fashionable women to pay attention to the quality of life. It has become a fashionable new landmark to meet the needs of Tianjin fashion people in shopping, dining, entertainment and leisure integration.