Opening Underwear Stores Can Also Achieve Big Business.

Underwear is an exotic product.

However, according to the analysis report of China's underwear market, the annual sales of underwear market in China are between 20 billion and 50 billion yuan, and the annual growth rate is nearly 20%.

According to statistics, imported brands account for about 60% of the market share in the domestic underwear market. Most of the products are made in China, Hongkong and Taiwan, and most of them are sold in China, most of which are priced at 50-300 yuan, and domestic brands account for about 40% of the market.

Underwear industry is regarded as a high growth industry by the industry.

In the west, underwear consumption accounts for a large proportion of clothing consumption.

For example, France is 22%, and the annual consumption of French women for underwear is about 1 billion 700 million euros.

British women spend 112 euros a year on underwear.

Chinese women spend about 20 billion yuan on underwear consumption, accounting for only 5% of clothing consumption.

Comparing the above statistics, we can see that the future development of China's underwear market is huge.

The most attractive thing for women to start their own business is underwear industry.

Because the number of famous brands in China is concentrated, and most brands do not have the requirement to join stores, the starting point of entrepreneurship is low. Many young and middle-aged female investors are eager to try.

It is understood that most brands have not joined the gold requirements for underwear franchising.

But they all require a deposit ranging from 1000 yuan to 5000 yuan. Besides, the amount of the first purchase is stipulated. The specific amount is different because of the different store sizes of the franchised stores. The general principle is to spread the goods.

High-end brands generally require the first purchase value of about 100 thousand yuan, the mid-range brand is around 50 thousand yuan, and the low-grade brand is around 15 thousand yuan.

In addition to the different purchase prices, there is little difference in the cost of decoration and rental between different grades of underwear stores.

General merchants will provide free brand uniform shop design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

Personal experience, for personal investment, the mid-range underwear store's threshold is relatively moderate. First, the initial investment is not large enough to be joined by about 50 thousand yuan; secondly, because of the limited popularity of the brand in the market, merchants generally give franchisees more flexible management power, such as more flexible discount, which is conducive to the brand to win more consumers in a short time. Third, high-grade brands often set up counters in department stores, as well as their own franchised stores, and generally it is difficult for them to compete with their franchised stores. (a person who has joined a large brand underwear shop indicates that the profit margin is less than 3). Compared with that, the investment risk of mid-range underwear stores is relatively low, which is suitable for ordinary investors. According to row

Brand underwear stores are more likely to win customers' trust.

On the Jiangnan West Road, there is a "x flower" underwear shop: less than 50 square meters of shop, and there is not much difference between the decoration and the general women's underwear store.

But in this small shop, the products are quite complete. Besides all kinds of ladies' underwear, there are also products such as suspenders, pajamas, household clothes, swimsuits and so on.

The price of ordinary underwear in the shop is not too high, generally from 40 yuan to 180 yuan, of which the most popular product prices are around 100 yuan.

Shopkeeper Ms. Hung said that after the opening in April, he soon caught up with Jiangshi Shih Gong Road, which had a great impact on the business of the underwear store.

But recently, the road began to be unsealed, and the business in the store began to pick up. The daily sales volume was more than doubled.

For brand underwear stores, customers value quality more, many of whom are frequented by familiar customers.

Miss hung has done this before.