Argentina Shoe Enterprises Actively Explore China'S High-End Footwear Market

In February 11th, as a great animal husbandry country in the world, the quality of Argentina cowhide is very good.

Argentina's "business Chronicle" 10 reported that in recent years, some shoe making enterprises in Argentina have actively sought industrial pformation, abandoning the competitive middle and low grade footwear products, and developing high-end shoes in Asian countries such as China and Japan by improving product design and quality.

A Argentina company recently exported 10 thousand pairs of high-grade leather sports shoes to China, which has been well received by Chinese consumers.

Encouraged by this, the Argentina footwear industry association is going to organize several Argentina enterprises that design and produce high-grade shoes in March this year to join hands with China to develop the market.

Horacio Mosceto, executive secretary of Argentina footwear industry association, said that the high-grade shoes in the Chinese market are basically European brands such as Italy, Britain and France, while the high-grade shoes produced by Argentina enterprises are no worse than European products in terms of design and quality, but they have obvious advantages in terms of price.

However, Moss acknowledges that European high-end footwear has been developed for many years in the Chinese market and has a large and relatively fixed customer base. Argentina's high-end shoes need to expand their share in the Chinese market, which takes time and patience.

At present, the export of footwear products in Argentina is relatively small.

Last year, Argentina exported about 2 million pairs of shoes, and exports increased by 7% compared with 2009.