Men'S Clothing Industry Has Been Going Through Ten Years Of Trials And Hardships.

From traditional professional wear to today's fashion and leisure style, men's clothing industry has undergone tremendous changes in the process of changing consumer demand and enterprise development.

From manufacturing to brand

From the end of the 90s to the beginning of 2003, Ningbo, Wenzhou, Shishi and other garment processing industries emerged in succession.

YOUNGOR, seven wolves, Chinese fir, reporting birds and so on rely on large-scale production, supply and sale of garment enterprises started to grow rapidly, and gradually become the representative brand of men's wear market.

Before 2005, the men's wear market was still dominated by traditional professional suits and business men's wear.

Later, influenced by the European trend, Chinese men's clothing also gradually developed towards business and leisure. Enterprises such as YOUNGOR, Shanshan and Shun Mei began to increase leisure products.

Wang Xu, principal investigator of the China Textile Information Center's popular trend center, said that because of the resource advantages of the southern enterprises, the main channel expansion is brand shops and franchisees, and franchisees play a very important role in brand promotion.

While the northern market is dominated by Direct stores, and the franchisee as a supplement, the speed of brand expansion is slightly slower.

From 2006 to 2007, men's clothing market began to become fashionable. Early in the enterprise, the preference of 25~45 years old group to mature business casual men's clothing was emphasized. Then, the demand for fashion products by 20~35 year old group gradually attracted the attention of enterprises.

Wang Xu believes that although business casual brands are still many, fashion and leisure will become the trend of the future.

Transformation is urgent.

"At present, the domestic men's wear market has entered the era of comprehensive brand competition."

Si Hongjun, assistant general manager of Beijing Shun Mei garment Limited by Share Ltd and general manager of the domestic trade department, said that especially the impact of the financial crisis and rising costs on foreign trade export orders, many foreign trade enterprises and garment enterprises taking account of two markets at home and abroad have gradually shifted their focus to the domestic clothing market.

Large scale international brands entering the Chinese market also make the competition for men's wear market more intense in the future, while domestic brands still have a certain gap with the international brands in terms of design, research, development and marketing promotion.

For every men's clothing brand, 80 and 90's consumers are becoming the most attractive target customers.

They are a self consuming generation, living in the Internet age, paying more attention to fashion and paying attention to the embodiment of individuality.

Lu Hao, deputy general manager of Zhejiang newspaper bird bird dress Limited by Share Ltd, said that in recent years, men's wear market has presented the characteristics of personalized design, market differentiation and diversified styles. The pformation of enterprises is inevitable, and eventually will form a new pattern of men's clothing. The core of change is to homogenization.