The Network Marketing Of Textile And Garment Industry Is Moving Towards A Comprehensive Functional Form.

Internet marketing is no longer a new word for the textile and garment industry, and many accessories businesses are also amused. network marketing The first pot of gold. Now, network marketing is transforming from a simple sales platform to a more comprehensive functional form. Enterprises have joined a more humane and meticulous service concept. A marketing campaign between "reality and virtual" is coming to me and coming to life.

From reality to virtual technology for "lazy people" service

In 2009, there was a case of "virtual solution to help consumers try out" abroad. By using the 3D human body scanning data, the German human solution and the virtual trial solution developed by the human body company can find the size of customers in a matter of seconds. Then, customers can try jeans on their virtual body. This service provides customers with accurate pictures, greatly reduces the time of customers looking for perfect jeans, and effectively solves the real trouble through virtual network, so that the sales of jeans in stores increase by 19%.

Not only that, the company also moved the costume customization to the virtual space, providing exclusive custom jeans service in the designated store according to the INTAILOR solution. After the body scan, the measured data can be automatically converted into the "template" of customized jeans. Customers can make requests to make jeans with various luxury denim fabrics and provide personalized design, such as printing names on jeans.

In China, the fitting screen has also become popular since a year ago. The realistic 3D network experience has attracted 1 million registered users in one year, and has also gathered the well-known brands on the line. Many textile and garment enterprises, including surface and accessories enterprises, have become partners. Ningbo, as an excipient, has launched the "fitting mirror" with the fitting net. The fitting mirror is a physical device that enables the experiencer to feel a completely different shopping environment. The meaning behind it is to deepen the service to downstream customers, and display the effect of fabrics and accessories on clothing through virtual high-tech "real". Li Qihan, chairman of the company, said that the introduction of the new concept allowed customers to see clearly the various choices in the real world through the virtual world and coincides with the brand meaning of Ningbo's "exploring technology".

Some people think that the mode of cooperation between the fitting network and the brand enterprise is similar to that of the Ctrip mode. It provides users with B2C services through the integration of resources and the e-business platform. However, there are also some people who doubt that the idea of fitting clothes is good, but this model has a fatal defect, and the human body varies widely. Therefore, from this point of view, the 3D experience of fitting clothes doesn't seem to have much practical significance for buying clothes, and the 3D fitting experience, once lost its practical value, has become a simple concept.

From virtual to reality, the market needs further recognition.

Compared with the B2C based garment fitting network, many excipient enterprises based on their own needs are more practical and targeted. For example, the VFM system launched by Xu Rong Group is no longer stuck at the conceptual level, but is promoted. Some old customers of Xu Rong are trying. VFM system allows Xu Rong to communicate with customers in the early stage of the new product. With the help of the website, the website can be completed. The VFM system, which was independently operated by Xu Rong, was so efficient that it first realized accurate search, recorded information and targeted recommendation. In addition, it also had personalized and meticulous service. It is understood that from this year, the VFM of Xu Rong will push deeper and more cooperative customers to lead Xu Rong to transform from manufacturing to manufacturing service industry.

After collaborated with the fitting network, Ningbo's Technology Co., Ltd. successfully pursued the network fitting system and brought it into reality. Tailored cars for clothing " {page_break}

The car body adopts the new era Shun Shun brand car of the Ford Motor Co of the United States. There are partitions between the front cabin and the rear compartment of the car. There is a high definition liquid crystal display on the partition board, and a folding office desk and a computer host in the back cabin of the car. Through the computer host and optical three-dimensional human body (half body) scanning instrument data link, accurate and efficient entry of human body scanning data, in 5 seconds can complete the human body measurement work. Through the special software inside the car, the human body data can be transmitted to the production garment enterprises quickly for automatic typesetting and cutting, which greatly improves the efficiency of the tailor made garments, reduces the cost and saves the cost. In addition to single person customization, clothing tailored cars can also develop professional groups and personalized tailored clothing in various industries.

In this regard, Li Qihan, chairman of the company, said that the biggest advantage of clothing customized cars is to make full use of high technology, digital 3D body measurement and automatic data transmission for automatic typesetting and tailoring, and provide tailored pre simulation service to increase user experience. The mobile and hi-tech means of customized cars can provide convenient and speedy service for garment enterprises and customized customers faster and better. At the same time, customers can also make personalized custom-made clothing, choose their favorite fabrics, designs, buttons, zippers and accessories. garment accessories It is free to match the HD LCD screen in the custom tailored car and form the customer's favorite style, and experience the perfect effect of the customized real life.

Li Qihan revealed that the clothing customized car will appear in the March Beijing Expo and wait for the market to further test.