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Let Core Customers Quantify Breakthroughs

2011/3/30 15:39:00 53

Women's clothing stores all year round, if they have done customer statistics, they will often find that customers who shop in a year and produce a small number of customers, usually they will repeat the purchase or even bring friends to buy, which leads to a topic, we should pay attention to the quantitative management of core customers.

Under the market environment where sales volume of the whole industry can not soar, we can not expect women's clothing enterprises to rush to advertise, nor can they expect to do propaganda and sales first. Under the condition that sales can not be controlled in advance, we can accumulate articles on customer quantification through accumulated efforts.

Take the sea discount.

Women's wear

At the beginning of the business, the focus of attention was on the collection and collation of the core customers in this area. The first time they bought women's clothing for more than 400 yuan, the women's clothing store designated the customer as the core customer, giving the discount card to attract customers to buy it back, and on the customer service concept, he penetrated the emotional communication from all the underwear shops to the level of a health service. In this way, when the number of loyal customers in his shop exceeded 200 people, he sold more than forty thousand yuan a month, because the new customers introduced by these core customers continued to flow, and some new customers soon became the core customers, becoming a new round of customer expansion source.

Analysis shows that many stores say that customers are becoming more and more picky, paying more and more attention to the discount rate and enjoying the feeling of God.

This is because many customers, when buying a brand shop for the first time, often doubt the brand and product they buy. If the idea of cultivating core customers is instilled during the first purchase, customers will gradually dilute the demand psychology of promotional gifts in the later purchase behavior, thus creating a desire for consumption of the brand. Unconsciously, the brand has a strong recognition of customers.

Often say that enterprises do

brand

It is very difficult, but if we put the sense of brand indoctrination into the daily training of consumers, brand is just a carrier, and achieving the zero distance between products and customers is the essence of developing brand.

From a quantitative perspective, we need to develop a new one.

customer

It is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we follow the idea and set the goal of developing 20 core customers in the month to run our shop, we believe that this quantitative result will make us operate the shops more smoothly and make the profits easier.