Under The Trend: Men'S "Fan"

Montecatini: elegant leisure "fan Er"

CADINI (Montecatini) men's wear brand is born in Florence, Italy, which enjoys the dual reputation of European historical and cultural city and fashion center.

The LOGO, Etruscans, is a sculpture engraved in the history of Italy with extremely deep traditional beliefs.

As the top European men's wear brand, the finery material used in Italy is the top one in the world.

The perfect combination of superb technology and fashion makes it famous among its peers in Italy.

Montecatini saw the growth of the global market and hoped to continue to develop more global market businesses.

The brand sales network has been spread all over the world in more than 40 countries, such as Britain, India, Mexico, Russia, the United States and so on.

The brand is targeted at the 25 year old ~45 age group. It focuses on the development of the market network, and the market is the starting point. It is dedicated to the modern, simple, elegant, dynamic and fashionable clothing of the customers, leading them to enjoy the dream of work and free and relaxed leisure life.

2011 in autumn and winter, Montecatini's inspiration came from the 80s of last century.

It is mixed with the boundary between fashion and classic, luxury and rustic, tedious and concise.

In concept, style and fabric, emphasis is placed on stitching and mashup.

The unique passion of Montecatini's clothing is reflected in his work, social life, vacation and even his family reunion.

Products adhere to high-end positioning to build the most powerful brand as the goal, Italy brand operation concept and design style as the main line, international fashion change trend is dominant, simple elegance as the main body.

CABBEEN: trend Street "fan Er"

CABBEEN released the youngest and most upbeat high-end brand Cabbeen Chic this season.

The 4 sets of fashionable clothes, in the aesthetic form of imitation, respectively deduce the 4 stages of species evolution: deformation, protection, fission and lightness.

With smooth, pendant fabric and wrinkles plus glossy leather, it creates a flowing and smooth line profile, such as rolling dunes, weathered valleys, and rushing rivers.

The original colored hessian cloth covers the entire exterior wall, and the rough texture is full of natural ecological texture, cool without temperature.

With just one turn, the shades of warm shades in the interior instantly switch channels, dark brown seating and sand carpets, and clearly the exquisite texture of industrial civilization.

This conference revolves around the design theme of "natural selection", radiates the dual design connotation of "species evolution" and "pcends alienation"; integrates the material and design through the new tailoring method, and deduces the evolution of the species evolution with the 4 group of "quasi ecological" clothing series; at the same time, tells the alienation fable of Kafka's metamorphosis: with the idea of alienation and emancipation of human nature, it has practiced a creative journey for the male character to pcend the post modern alienation of human nature and to break the cocoon of personality.

The inspiration for colors and patterns comes from the birds in the sky, the beasts of the land and the fish in the mysterious sea.

The small design of local color, the exquisite and meticulous pattern design are all the highlights.

Handling natural texture on the surface of clothing is the biggest feature of the season.

The rough surface texture of all kinds of natural objects is used as design elements, and the process of wrinkle, embossing and fleece is applied to make clothing look like a protective effect similar to that of shell.

Cabbeen Chic men's introverted sexuality and the imagination of inventors in the rough natural environment, collide with unexpected beauty of harmony.

Wei De Luo: gentleman "fan Er"

The Widrow 2011/2012 autumn winter series men's clothing exhibition has displayed over 60 sets of classic and fashionable men's wear. The designer has a black and white ash as the keynote, and has 3 kinds of high saturation colors, which are dark red, brilliant blue and dark green, and depicts a series of new and fashionable faces of the city.

The designers use the 3 seasons of early autumn, mid autumn and winter as the nodes, and divide the 60 sets of clothing into 3 Series Based on the product band. Each series contains the life scenes of men's life.

The official series shows the maturity and stability of men's work. The style is mainly made of casual clothes and all kinds of materials, and the style is dominated by business classics.

The series of private occasions emphasize more on the leisure and comfort of clothing. The series contains more elements of business and leisure. In the style, the elements of self-cultivation and fashion are added, and fabrics are more inclined to the choice of texture.

A series of social occasions provides a series of dress choices for the more diverse urban gentlemen, bright fabrics and bright colors, which make the wearer a graceful and graceful gentleman in nightlife.

To create a refined Chinese gentleman, the designer did not forget to integrate Chinese elements into the design. He released a set of collar clothes, a small Lapel T-shirt, and a pair of wool trousers with self-cultivation, which left a deep impression on the audience.

What impressed the audience is not only the jacquard details of the same series of ties on ties and handkerchiefs, but also the fashion expression of Chinese style in the trend of internationalization. The national culture is on the stage of fashion.

Redwood trees: public service leisure "fan Er"

The unique style of "Redwood Tree" business casual men's dress is a perfect combination of solemnity and different dress concepts. It creates a rigorous, dignified and casual casual men's wear series.

Chen Kun, the design director of China top ten fashion designers and Jiangsu Redwood clothing Limited company, has launched the "harmonious" series of business casual men's clothing. It has vividly and vividly interpreted the dress requirements and concepts of our civil servants in the new era, and demonstrated the unique charm of "Redwood Tree" business casual men's clothing.

Liu Weijun, chairman of the "Redwood Tree", told reporters that since the launch of the concept of official business and business casual men's wear, "Redwood Tree" has carried out a series of structural adjustment and innovation aiming at the special requirements of the civil servants of the national government and public institutions.

On the one hand, in the depth of market research, we constantly develop new products, and comprehensively upgrade in the fields of technology, design, technology and services, implement the strategy of Boutique Dress, and seize the market with high quality.

"After many years of training in China International Fashion Week, the redwood tree has grown into a banner for our business casual men's wear."

Su Baoyan, the Secretary General of the China Council of the Asian Fashion Federation and the acting president of the China Fashion Designers Association, pointed out that the redwood tree is committed to the exploration of business casual men's wear and has achieved remarkable results. For the 7 consecutive year in China Fashion Week, the only representative of China has released the trend of business casual men's wear, becoming a model for business casual men's wear.

AI Deng Bao: British fashion "fan Er"

The huge subway station ticket entrance is T and enters the fashionable corridor of the next station.

Modern and classic blending skillfully, in the artistic expression of beautiful, visual experience of the British, a longing for the expression of the times.

Metro is a fashionable pit station for urban population. It is a place where fashion culture is concentrated and dense.

In this TO LONDON fashion subway tour, AI Teng not only conveys the popular trend of this conference, but also embodies the rich street fashion and popular diversity. It also implies the coexistence of various fashionable styles in the future urban life.

This time, the 2011 / 2012 autumn and winter trend of the conference has released three series of JEANS, TEAM and URBAN.

The JEANS series shows the fashionable style of the younger generation - Mashup, the all-round interpretation of the mix and match wind, and inherits the "eardon" structure of the earth color, which is rich in structure and design sense.

The TEAM series caters to the needs of modern sports and sports leisure.

The URBAN series is based on classic black and white dust. In this way, the color sense of collision is conveyed into a dynamic and elegant fashion view.

The British fashion is also low carbon. In this product design, designers choose the environmentally friendly materials that can be worn in real life, the dyeing process of environmental protection fabrics, and the use of environmental protection technology in the fashion industry.

Let science and technology change the environment, and the combination of low carbon culture and British fashion lifestyle is the inspiration from the brand spirit of the environment.

As a British fashion brand, he has insisted on British fashion for 20 years, and the style of continuity has continued to evolve in the new era.

The inheritance of tradition to the new classics will give fashion innovation to the future.

In the promotion of brand new strategy, the two major brands of AI Deng Bao, AI Deng Bao fashion are broken down.

So as to achieve the precise subdivision of target groups and the full coverage of vertical market.