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Why Is The Exhibition Gift Abandoned?

2011/4/5 16:07:00 37

Publicity Materials Printed Matter Exhibitors

It is true that companies and brands spend a lot of money on making their booths more beautiful and personalized.

Exhibitor

A compulsory course in the exhibition, but after many exhibitions, we also found a phenomenon worthy of attention: there are always a lot of publicity materials, single chip and gift bags around many exhibition sites. If it is just because the audience is careless omissions, this is also justifiable, but this is not the case.

Travel Brochure

And printed matter are left behind after the audience has chosen.

In addition, the same exhibitors also distribute information and gifts to visitors. Why are some enterprises consulted in front of the stage so busy that they even queues up to get information. Some enterprises are left behind in the exhibition booth. Even if the materials and gifts are sent out, they are finally abandoned by visitors.

The investment in the exhibition is increasing every year, and the booth is becoming more and more beautiful. However, many enterprises reflect that the response after the exhibition is very general, and find the place where they can not find the problem. Finally, it can only be attributed to bad luck or the person in charge, and the company's work is not well done.

If we decompose the function and function of the big platform and big window of the exhibition, we can see the problem immediately.

First, the exhibition activity is a comprehensive interactive platform, which requires the participation of exhibitors and spectators. Exhibitors need to attract the audience's attention and how to attract beautiful exhibition stands and unique ideas.

Two, the exhibition activity platform is also a stage for competition and competition among peers. Who can attract more audiences and partners at the first time -- accurate concept pmission and exquisite exhibition platform image;

Three, exhibition activities are also a window to release information from enterprises and brands. How should the exhibitors know themselves quickly?

Four, the exhibition activity is a short-term promotion behavior. The continuity of the exhibition itself is very poor. How to let the target group remember itself after a long time? Let the audience be willing to take away information and gifts, and keep it intact. This is not important and is also the key point for future cooperation.

Enterprises will be well prepared before conducting every exhibition. The three points ahead are not very difficult, but to achieve fourth points, visitors and partners are very willing to accept their publicity materials.

Promotional gifts

It is not an easy task to retain such information for a long time.

Many companies believe that the details of their publicity materials are printed in a more detailed manner, and that the gift bags are made a little more special, which is enough for visitors to keep the information.

但实际上未必是这样，对于参观者特别是有目标的参观者，他们会更依实际需求有目标的寻找参展商，同时会对自己感兴趣的项目和产品向工作人员进行咨询，此时宣传资料对于他们来说只是一个信息的备份，宣传资料内容详尽一些固然是好，但要考虑到参观者不可能仅仅考察一家企业就满足了，那么当多家展商的资料都拿到之后，将可能是厚厚的一叠，当重量过重之时，参观者就不得不舍弃一部分资料，太大、太重、介绍太模糊或介绍太庸长的就有可能成为舍弃的对象，而且如果仅仅将宣传资料做成产品说明书一般，缺乏一些快速的信息查阅和视觉亮点，那么这份资料也很有可能被丢弃，被丢弃资料的企业在此次展会过程中的信息传递和延续也就到此为止了。