The Premise Of Brand Service Investment: Giving Customers A Reason To Join

In the past two years, Hong Kong's dragon clothing, which had been silent for many years, was suddenly in the limelight.

Kong Shi Long was once famous for Chinese clothing.

First, the brand value is higher: 13 years of Hong Kong Dragon.

Second, the popularity of the market is relatively high: Hong Shi long used to have more than 200 stores in the whole country. The market has a high reputation, and the channel influence is very large. Consumers are more receptive.

Third, from the "rich family": from seven wolves group, its identity is more noble than other markets, and the group's comprehensive strength is not easy to make Hong Kong Dragon "die".

Fourth, the future will be even better: the group's future reinvestment operation has entered the plan. The earlier the entry, the greater the opportunity, and the position first.

Fifth, the entry threshold is low: in the first half of the initial stage of investment, there are no restrictions on the size of the franchisee, the strength of operation and the size of the shops.

Sixth, the low cost of trademark: low royalty only accounts for a small part of the whole business cost.

Seventh, the profit is high: dealers everywhere can choose their own products according to their own needs. The gross profit of each garment is much higher than that of the brand monopoly agency. It can not only run the quantity but also protect the profit.

Eighth, the mode of cooperation is flexible: piecework buyout is acceptable; the duration of investment can be taken into account; it can be used as a single product or a series, giving full play to its greatest advantage.

Ninth, business autonomy is very large: according to the characteristics of local regional operation, the management rights are basically decentralized, and the operators have more autonomy to guarantee their product style and profit system.

Tenth, the headquarters support is big: the main leaders of the company's headquarters are made up of many famous consultants in the clothing industry. The core cadres are from the famous clothing companies in China. They have strong counselling and training capabilities that other companies do not have. They will provide free service to all the clients in their management, retail skills, team building, goods integration, window display, shop promotion and other aspects of the experts.

Through continuous propaganda and implementation of the "ten reasons", the development of Hong Kong's investment promotion is very smooth. In less than two years, the network layout of most parts of the country has been completed.

We can see that an effective investment strategy is: "first, you must have the advantage of differentiation, and find it out.

Second, develop a long, medium and short term goal that allows customers to have confidence and hope.

Third, we should use differential advantages to excavate the 6~10 reason that customers must join you. The main reason is to let customers feel that cooperation with you is safe, profitable, future and can make up for his own shortcomings.

Fourth, we should continue to propagate these reasons to your target customers and implement them on a down-to-earth basis.