Vega Wang, I Want To Stand On The Fashion Spire.

Fashion is a Pyramid, where much of what is underneath is commercialization. The more it goes up, the better its quality and the more design it has. Of course I hope I can be that sharp.

"Fan Bingbing bought all my designs."

Little women's career

Vega Zaishi Wang (Wang Zaishi), a very frequent name in the recent fashion media. The young girl graduated from London's famous Central Saint Martin Institute of art and design in 2008 and returned to establish her own brand of the same name. From Saint Martin's graduation works, which caused a small sensation, to his own shops and workshops in Beijing today, the brand has a reputation in Chaozhou people, and plans to enter the shopping mall. In a short time, Vega has seen his achievements with his talent and efforts, and has gradually made his dream come true.

Our interview is about Vega, which is decorated in antique shops in Jian Wai SOHU, Beijing. She sat on a wide horizontal chair, and occasionally came out of the surrounding cat's shadow. Everything was so relaxed and interesting.

Our conversation starts with the new Vega series. Its inspiration comes from a book about tattoos in Russian prisons, called heart of gold (gold heart). "I like tattoos very much, and I have them on my own," Vega said. "I hope not just to make clothes, but to promote a culture." This series is a new high-end brand set up by Vega Wang brand, and the price will be higher than the ordinary two thousand or three thousand level.

Vega's clothing has no exaggerated outlines, but pure tones, exquisite handwork and quiet charm make it tempting to try on the upper body. Such a small crowd is what Vega has been pursuing, but the growth of the brand is far ahead of her expectations.

Back to the beginning, what made her and her brand start to get attention? In addition to studying abroad, a star may have helped. About two years ago, Vega, who was also a brand in Xiamen, came to Beijing to find her friend Ma Siliang to shoot a series of blockbusters just in time to catch Fan Bingbing's film studio. In his spare time, Fan Bingbing discovered the design of Vega and went all in one breath.

Perhaps this is a matter of greater confidence and motivation for Vega. Under her friend's advice, she moved to Beijing in a vigorous and resolute manner with two things - her cat and a large suitcase.

In a year and a half, Vega has set up its own studio and shop, including 6 teams including managers, assistants, and board divisions. It is worth mentioning that two old teachers in the Vega studio followed her all the way from Xiamen to Beijing, showing her cohesion.

"Saint Martin taught me to use visual expression."

Young women of art and Literature

The background of Saint Martin's clothing design profession has helped Vega increase their attention. You know how much this school wants to design students. When he was 16 years old, he went to England and finished his preparatory course at the London Fashion Institute. Vega, who had no art foundation, was close to Saint Martin. "I didn't know what the impact of Saint Martin was," he said. "I remember not even finding it on the day I reported it," Vega said. "The appearance and facilities of the school are very ordinary."

But Vega believes that learning there really laid a solid foundation for her future development, especially those she met with and taught her a lot. During her reading, she worked as a design assistant for Alexander Macqueen and helped Vivienne Westwood design window. "The assistant of big brand is normal in our university." She said. The competition in the school is fierce and the school spirit is very strict. Everyone enters the same purpose - that is to become an excellent fashion designer.

During the school period, Vega did not waste any time. He had been studying hard and tried his best to not lag behind others.

The library is her favorite place to stay. There, Vega found suitable learning methods. "I find that the biggest difference between European culture and Chinese culture is that Europeans are good at using pictures to express, and it will give you more imagination and extension. In China, our language is extensive and profound, so it is very dependent on words and words, "Vega said." in fact, in the field of art, the important expression is visual expression. When you see a picture, you feel something, but you can't tell it. But this is good, you have to keep it. "

When reading, Vega's English vocabulary is not enough, so it is in the library to turn over all kinds of pictures, which also forms her own way of learning and designing. "The world is big, there are all kinds of ways. Some people will look at you in a strange way, but that doesn't mean you are wrong." Vega said quietly.

"I enjoy the feeling of loneliness."

Clothes for independent women

In conversation, Vega is always emphasizing the independence of women in design and her obsession with loneliness and stillness. "Every time I design the LOOKBOOK, I have a cool feeling and a lonely smell," Vega said. She fondle her love cat. "I prefer independent women to lively ones." I want to use my own design to awaken women's strength, because after I returned home, I found that many girls in China do not agree with their lifestyle. They put their goals and hopes on others rather than themselves.

Behind the design of a garment, the real emotions of the designer must be hidden. Vega admits that she loves loneliness. "I don't feel so bad about loneliness. I enjoy it very much. I like to put this feeling in the design, because I feel that human language is limited, and design is also a language, which can be used to convey emotion, and to express my inner feelings, but I can not speak out."

Perhaps it is the life of childhood that has created the loneliness of Vega. Vega was born in Liaoning and moved to Shenzhen with her parents when she was young. At her age of 16, she went to England alone and embarked on a long road to study. A month after learning to return, Vega moved from Shenzhen to Xiamen with "London feeling". In the shortest time, she set up a clothing studio, and in less than a year, she moved her position to Beijing. From one city to another, Vega can always live there. "For me, the concept of home is not so strong. I enjoy living in the present, enjoying the joy of work and life." She said.

"I don't know what's in fashion now."

Adhere to the "bottom line" of "no business"

For graduates returning from studying abroad, it is the best choice to design in a large enterprise, but Vega insists on setting up its own door. In Saint Martin's graduation show, Vega used high-tech Led cold light to make a skirt with luminous ancient deep-sea biological patterns, shocked four. But the material cost of the whole design is very expensive. It is sponsored by the Chinese Embassy in Britain and a clothing company in China. Their condition is to return to Vega after graduation, and she promised. But Vega only left in a month after sponsoring her domestic brand. The reason is that the design concept is different and the feeling is very out of step.

Besides, when attending school, the most exciting thing for Vega and her classmates was to squeeze into the London Fashion week to see shows. But after two seasons, she lost interest. "I think the trend is all the same, very commercial," she said. "I like to be different from others. I seldom read magazines, nor do I know what is in fashion now. I am just doing what I think is pretty.

With this kind of foundation, Vega must be confident in his own design, and, of course, his family's economic support can not be ignored. Vega did not mind this but admitted generously. "Without this advantage, I can not go on at present, because I am not worried about my livelihood. The most simple example is that if my favorite clothes are not public money, not money, I do not mind it, I will not hesitate to do it. "

Belgian designer Ann Demeulemeester and Japanese designer Yamamoto Teruji are Vega's favorites. She loved their spirit of never remaining aloof from the world. "I'm using my heart to design." Vega recalled what Ann Demeulemeester said in an interview. "I hope that in ten or twenty years, I will be able to remember my dream of talking with you here, just like her." She said.

Each time an interview is finished, it will fall into the world of him (her). It will slow down for a while. Vega, the 85 girl, is the deepest one that I have fallen into. In my mind, I imagine her dream, art, passion, and plain life. It is really enviable to see a brand shop in Beijing, to do its favorite design, and to watch its brand grow day by day with the team.

For most young people who design and design, if there is no strong support behind, it is very hard for her to do that. But in Vega, besides pursuing art and not being commercial, you do not see that arrogant rich two generation accent. She has a keen artistic talent, good communication skills and a very demanding attitude towards herself.

It's hard to imagine how this old girl with an old, sweet smile and an interview with two cats was designing a powerful work, and how to manage the team as a boss of her own brand.

Q&A

Q: what is unique about your design?

A: I like hand drawing. My character is very rough. The more delicate things I play, the happier I am. I think designing is just like alchemy, and only by refining can we produce good things. It would be cool if my clothes could be kept by my mother for my daughter.

Q: where does your design inspiration come from?

A:'s inspiration depends on what happens to me at every stage, or what interesting culture I have come into contact with. This is a very random process, never knowing what to do next. My first season's work is called "loneliness is eternal", a whole black series, very neutral, when everyone said, are you a neutral designer? I said no such thing, you think too much.

Does Q: want to make a release show?

A: thought that this is the dream of every designer. I have accumulated a lot of ideas to do press conferences, but the reason I have never done is that China is not suitable. This market is not suitable. There is no buyer. It is fun to make a release show, no follow-up, no business. And I hope that the show will continue. If I don't have the ability to do it, I would rather not do it.

Q: you said your brand is talking about shopping in the near future. Is it afraid that you will affect your design style after entering the shopping mall?

A: my parents seem more worried than I am. I was such a character from childhood, "do it again". Entering the shopping mall is a necessity for the brand to grow. I visited a shopping mall and found the vacancy position of my design.

Q: suggestions for young designers?

A: there are many young people who want to start a business and ask me where to start my brand design. Websites are the best media for them to promote and free. Your things are good, and word of mouth, many people will know.