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An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Nine

2011/5/4 11:02:00 36

Costume Yang Ziming Cabbeen

They are the "exploder" of Chinese fashion.



Overseas triumphant designer Yang Ziming



At the beginning of 2007, the Chinese men's clothing industry, which was not so optimistic, seemed to find a burst point overnight.


In January 16, 2007, Chinese fashion designer Ji Wenbo, representing the Chinese men's wear brand "Li Lang", became the first Chinese brand in the Chinese fashion industry to debut in Milan fashion week (men's wear).


At the end of February 2007 and early March, Chinese designer Yang Ziming entered New York fashion week with "CABBEEN" with casual men's wear.


I do not know this is a coincidence in time, or the outbreak of Chinese men's fashion power after a certain degree of accumulation.

But anyway, these Chinese fashion designers are really bringing the Chinese men's clothing into the world stage. This is a very gratifying thing.





Yang Ziming and the "CABBEEN" men's show.


Following the stage of Milan's fashion week, another Chinese menswear brand "CABBEEN" (Cabbeen) first appeared in New York fashion fashion Zhou Liangxiang after more than a month.

From the backstage models, the dressing workers to the front desk designer, Mr. CABBEEN and the Cabbeen performance troupe have received unprecedented attention.

International buyers and guests packed the stands in time. The last three rows of seats were also demolished to allow more vacant lots to accommodate more spectators.

The New York Post said in a report on New York Fashion Week: "New York international fashion week has more than 130 shows, ten of which are required to see, and Cabbeen men's wear is ranked fifth."

PamelaDennis, a famous American fashion designer, excitedly said after watching the CABBEEN conference: "I didn't expect China to have such a good fashion designer and such a good design!"

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impression


Positive and enthusiastic Yang Ziming


Yang Ziming likes to be called Mr. CABBEEN. He binds himself tightly to the brand.

He looks like a typical southerner. He is not tall and skinny. He is different from Wen Bo. He is not low-key, but he likes to show himself positively.


It's easy to do interviews with Yang Ziming. He is enthusiastic about his talk and is full of energy for his work.

He said bluntly that he was a businessman. He did not design his clothes for the show, but that you would pay for it.

Also asked whether he was nervous before he went to New York, and he said no hesitation.


Designers who like traveling everywhere know what fashion is like, but Yang Ziming said: as a fashion designer, it is far from enough to make people look very fashionable.

Fashion is what is gone.

I want to make people look better and more special, and don't worry that they will be out of date in the crowd.


Yang Ziming said, "I think it's a pride.

Before that, foreigners generally felt that Chinese clothing was a cheap commodity while the design of clothes was plagiarism.

After the show, I found that the US media, from the New York Times to the Wall Street journal, did not seem to have seen negative reports.

New York fashion week is not as artistic as Paris fashion week. It never refuses to show. It pays more attention to the economic benefits produced after every fashion show.

As a brand developed from mainland China, Cabbeen has been developing rapidly in the North American market in recent years. The large store opened in the most prosperous Manhattan District of New York has won the popularity of young consumers in the United States and has a certain reputation in the local market. Therefore, we hope to hold a press conference in New York, hoping to expand the North American market through this platform.


Yang Ziming said: "after this fashion show, the buyers of 32 countries and regions agreed on business negotiations with us at the first time. Our American partners immediately signed a contract to invest $2 million immediately after the show. In half a year, they will open a new flagship store on Broadway in the SOHO District of the United States. Next door is a store of brand names such as Armani and Prada. Broadway Street has never been opened by Chinese brands, and Cabbeen will be the first one. I think this is the pride of Chinese people."


Yang Ziming said: there will be opportunities to participate in the future. He thinks there will be more and more Chinese designers going to the world stage. There is no doubt about that.

He felt quite impressed after attending the fashion week in New York this time.

Foreign top designers are inspired by fashion, tourism, technology, history, astronomy and geography.

And not limited to his nationality.

Imagination is very rich and admirable.

But Chinese designers tend to overemphasize Chinese characteristics, persist in finding inspiration from Chinese elements, and sometimes lose some other source of inspiration.

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