Zhou Dafu Intends To Go Public To Raise Concerns About &Nbsp, Or Related To The Two Thousand Branch Plan.

"China's largest jewelry retailer wants list "!" The news spread like wildfire last month in the jewelry industry. Today, this information has been confirmed. Recently, New World Development Co President Zheng Yutong confirmed that he was planning to list the jewellery he held at the stock exchange, but he estimated that it would be difficult to make a success this year, or next year. Zheng Yutong's move is bound to make the market wonder: Why did Zhou Dafu, who had been reluctant to list, choose to go public at this time? After listing financing What aspects will be used? What will be the impact on the industry?

Experts in the industry pointed out that Zhou Dafu's jewellery chose to be listed at this time, which can be said to be a golden opportunity for collecting time, place, and people. This also reveals the determination of Zhou Dafu jewelry to win the Chinese mainland market.

Listing or related to the two thousand branch plan

Over the years, Zhou Dafu has discussed several times whether to turn it down. Jewellery Business is listed on a separate basis, but due to the huge capital involved, the listing plan has been shelved. Zheng Yutong himself has said the listing is "very troublesome" and he "hum" Zhou Dafu listed.

So why has Zhou Dafu, who has been reluctant to list, suddenly change his mind and choose to go public at this time? Zhou Dafu jewelry director Chen Shichang did not give a positive answer. He only said that this is not a sudden decision, but a long-term plan according to the company's cooperation. Specific information is not disclosed at present.

A person specializing in diamonds analysis said that Zhou Dafu jewelry selection at this time listing, in fact, its "two thousand branch" plan is not linked. According to Zhou Dafu's website, its sales volume exceeded 30 billion yuan last year, and its mainland branches exceeded 1000, with a market value of more than 100 billion. By 2020, the company's mainland branches will be doubled to 2000, with the focus on developing franchisees. Although Zhou Dafu is not short of expansion funds, but to increase 1000 stores in 10 years, listing financing will undoubtedly help him complete the task of "two thousand branches" as soon as possible.

Insiders estimate that Zhou Dafu jewelry sales last year more than 30 billion yuan, according to the jewelry retail interest rate of about 10%, Zhou Dafu earned 3 billion yuan last year, and then according to the existing GEM stocks historical price earnings ratio of about 20 to 25 times, Zhou Dafu market value or close to 100 billion yuan, means that the scale of its listing fund or 25 billion yuan.

Jewellery industry is increasingly concerned by investment institutions

The tide of listing has started in the jewelry industry since last year and has become more and more intense this year. Jewelry industry is more and more concerned by PE and VC, and IPO has been very popular in the industry. On the one hand, PE and VC are enthusiastic and enthusiastic. On the one hand, they are eager to expand their business. In 2011, it is doomed to be an unstable year for a slightly stronger jewelry business. Many famous jewellery companies such as diamond family, diamond bird, Kelan, BLVES diamond ring net have received the "Hydrangea" from investors.

Ning Zhen Guo, director of diamond family brand, told reporters that there are no less than 10 investment institutions in frequent contact with them, including Morgan chase and Sequoia Capital and other well-known investment institutions. Jewelry industry is attracting more and more attention from investment circles. Social capital will also flow into the precious metal industry through various channels and ways.

Reporters also learned that at present, more than 2000 enterprises are waiting for the domestic gem listing, including jewelry companies from Jiangsu, Shanxi, Zhejiang and Shanghai. The industry expects that more and more traditional jewellery companies will join the capital market camp in 3~5.

Gold and silver jewelry industry entered a period of rapid growth

It is undeniable that under the expectation of high inflation, gold jewelry has reached the "Crazy" level of public concern. Under such a big environment, for jewellery holding "IPO dream", this time is undoubtedly a golden opportunity.

According to relevant data, under the urging of the coordination of consumption demand and investment demand, the cumulative growth rate of gold and silver jewelry retail sales reached 56% in 2010, and gold and silver jewelry consumption continued to maintain strong growth in 2011, and the cumulative volume in the first quarter increased by 61% over the same period last year. First of all, the consumption power and consumption enthusiasm of the nation will be further stimulated. This will become the most fundamental urging force for the jewelry industry. Secondly, the continued weakness of the US dollar and the expectation of inflation will continue to push up the price of precious metals such as gold, which will play a positive role in the growth of the jewelry industry. According to international practice, the consumption of jewellery will be two times the growth of per capita disposable income when the spending power is raised to a certain point.

China jewelry and jade jewelry industry association official said that the future of China's jewelry industry will enter a new period of development. By 2020, China will become one of the most competitive jewelry manufacturing and trading centers in the world, and will also become the world's largest jewellery consumer market.

Reporter's notes

Are you ready for jewellery companies to go public?

With more and more investment institutions' enthusiasm and encouragement, plus their need for development and expansion, listing has become the ultimate goal of many jewelry enterprises. However, listing does not mean the success of business operation. On the contrary, its advantages and disadvantages in brand, marketing and management are enlarged because of listing, and the financial and management of enterprises will be faced with severe challenges. Practice shows that not all jewelry enterprises are suitable for this road.

At present, many domestic jeweler operators' understanding of listing only stays in the "money trap", and lacks the most basic cognition of the operation of capital market. When investment institutions and intermediaries appear, no matter 37 or twenty-one of their companies are handed over to each other. When investors enter the enterprise, they find that the two sides are at odds with each other in the way of management and disagreement. This leads to a series of contradictions in internal management. While others lack ideas, enterprises are unknowingly being kidnapped by PE and VC.

Therefore, if jewelry companies want to be listed, there are several points that can not be ignored. First of all, is the company ready? Whether internal management and finance can bear the changes brought about by the listing; secondly, whether investors have the resources that enterprises want, such as channel resources, besides capital, such as channel resources; moreover, listing is not an end, but a start, and how to use the funds to be consolidated. Is it used to expand the scale, optimize the management structure, or enhance the professional skills of the company? They all need serious consideration.