Fossil

Founded in 1984, it was founded by Tom and Kosta Kartsotis brothers.

Fossil is a harbor for creative creativity. In the fashion world, Fossil has to launch new products in the four seasons. The mainstream philosophy of products emphasizes fun, fashion and quality.

Fossil has many brands of different product philosophy, but the same purpose is to provide unique products at reasonable prices.

Fossil has a great influence on the wrist watch industry in the United States, though its brand history is short, only 20 years old is like a hundred years old.

Fossil was founded in 1984. Its inspiration came from 50s. It was at the end of the Second World War. The whole United States and even the world were full of hope and joy. It was the prime time of the American happiness index.

Kent, director of retail in Asia Pacific, said that most of the other brand accessories at the time of creation were modern, and it was too boring to follow. At the age of Fossil, it was not as good as Levi. S had a historical topic to talk about, so the Fossil was positioned in the middle of modern and retro, to a bit more back to ancient times, "modern retro" (ModernVintage) became Fossil brand spirit.

You may not be familiar with the form of Fossil. It is a watch in the United States with the brand name of GUESS, DKNY and so on.

Fossil's main business is watches, which have been sold in more than 90 countries in the exclusive stores. Fossil has entered Taiwan and is endorsed by Stefanie Sun for publicity.

Fossil brand spirit is "happy, real and natural". It is a famous brand in the United States, which originated in 50s.

In recent years, hip hop has prevailed, and Fossil has locked the young people. The charm of American style is indeed popular among young consumers. Besides, Fossil combines quality and popularity to create goods that consumers love and offer them to consumers in a reasonable price and value way.