BASIC HOUSE

Basic House is currently the first and best brand of Korean clothing brand. It is one of the brands of Korean The Basic House CO. (LTD), one of Korea's largest multinational clothing enterprises. Whether you need to go to school, go to work or exercise or go for a picnic in the countryside, every Basic House has a decent dress. Although different consumers, but because they have the same pursuit, so Basic House can provide the most comfortable and most appropriate fashion.

Basic House diversified positioning, suitable for consumers of different ages. And for different age groups of consumers to develop a variety of products, to provide families can share a variety of fashion products series. As of 2004, Basic House has opened 158 stores in South Korea, with an average area of 400 square meters, 8 department stores and 30 first-class department stores. In 2004, the sales performance of the Basic House brand in Korea was as high as RMB 50 billion yuan, and became the outstanding brand in the Korean clothing industry. Since 2007, Basic House has been endorsed by Gang Dong Won, the popular actor of South Korea, and actress Yun Eunhea.

The The Basic House CO. (LTD), a company owned by Basic House brand, was formally founded in January 2001. At present, the company has life leisure brands - Basic House, business casual brand - Mind Bridge, and women's leisure brands - Voll, European and American style brand The Class, its subsidiaries have international brands such as Durban and Speedo brand rights in Korea. Based on the thriving business, The Basic House CO. (LTD) was successfully listed on the Korean stock and Futures Exchange in December 2005 and became the "representative enterprise of Republic of Korea fashion industry".

The Basic House CO. (LTD.) has made remarkable achievements not only in Korea but also in the international market. The company has entered the Chinese market and established a Chinese enterprise legal person. Since its first store in mainland China in December 2004, it now has more than 70 franchise stores. In addition, The Basic House CO. (LTD) in Hongkong, Saudi Arabia, Armenia Republic, Russia and Kuwait and other countries also set up marketing agencies, become an international fashion enterprise beyond Korea's national boundaries.