Qisheng Shoes Is Positioned As A Luxury Brand&Nbsp; Strive To Seize Market Share

May 26 - Taikoo Hui, a new generation luxury center in Guangzhou, will officially open in July 2011. Own Italy Leather shoes brand Qisheng Shoes of 11 brands, including TIBAOAUCHEHO and CALLAGHAN, a Spanish leather shoe brand, told reporters that they were about to open a counter on the first floor of Taikoo Hui, showing their confidence in China's high-end luxury market. Y.CHuang, assistant chairman of Qisheng Shoes, said that before that, TIBAOAUCHEHO brand had ranked first in sales of Guangzhou Friendship Store for several consecutive years.

Qisheng footwear industry Since the transformation from OEM factory to brand 8 years ago, the products are positioned in high-end men's and women's real leather shoes and casual shoes. Due to the insistence on all manual production and superior materials, the mainstream price of its products is also set at 1800-60000 yuan. With regard to the high price of its products, Huang Yucheng is very confident about the comfort of his products. He said: "We can ensure that consumers will be willing to buy a second pair of shoes after wearing the first pair of shoes."

TIBAOAUCHEHO, one of the main brands of Qisheng Shoes, is mainly produced by Italian factories. The confidence of "make in Italy" has also kept its value above 10000 yuan for a long time. So far, TIBAOAUCHEHO has opened more than 400 counters in high-end department stores across the country. Due to its positioning as a high-end brand, it has relatively limited store carriers to rely on. Moreover, Qisheng Shoes does not plan to accelerate to the secondary and tertiary markets for the time being, and will encounter some problems if it continues to open stores quickly. Therefore, Shanghai, Guangzhou and other first tier cities are still the regions with the largest sales volume.

In 2008, at the opening ceremony of the Beijing Olympic Games, Yao Ming, the flag bearer of the Chinese Olympic delegation, wore leather shoes tailored for him by TIBAO AUCHEHO. Huang Yucheng believes that China's high-end leather shoes market pays more attention to the combination of product comfort and personalization. He predicted that China's high-end business consumer market would pay more attention to the customized leather shoes market. In the last year or two, Qisheng Shoes started to expand its own brand products from men's shoes to women's shoes. In the shoe product market, the consumption of women's shoes is three times that of men's shoes. Although the competition in the women's shoes market is very fierce, there is still some room for growth in the high-end women's shoes market.

Huang Yucheng introduced that China's clothing consumption concept is entering a transition period - from shoes to clothes.

The quality, collocation and comfort of shoes will become more and more important in the minds of Chinese consumers. This will also help high-end footwear brands gradually squeeze the market share of low-end brands and shanzhai brands.