Where Is The Forever Fresh Shop Display?
Japanese shop management Secrets
Always fresh shop display
Construction of apparel merchandising model
Shimada Koji: Japan Development Research Institute, Beijing Shan Gu vision brand image design company CEO
Last week I talked about "brand positioning and price strategy".
Clothing enterprises should decide the success or failure through the "decisive position and favorable price band" to show the differentiation of brands.
The brand that is brave in developing new market will be monopolized before other competitors enter.
With the expansion of emerging markets, competitive brands have entered a lot, and the original price lines have begun to collapse.
At this time, the key task of apparel merchandising is to tap the strength of self brand, and develop diversified formats and businesses of the brand.
This week we will share how to create "always fresh shop display".
Clothing and fashion enterprises are similar to fruit and vegetable shops in a sense.
Fruit and vegetable shops should sell seasonal fruits and vegetables in season when they consider the taste of customers.
If you can't sell vegetables and fruits according to plan, they will rot.
Clothing industry is also the case, considering the time, design, portfolio, price and other factors, we must not forget the storefront display effect.
"Now is the season of XX, and the costumes that make you shine!"
Clothing will not rot as much as vegetables and fruits, but
Fashion and Accessories
The number of categories is very large, and the pressure of inventory and other interests is also very large.
The legend is the planning structure of a famous Japanese brand.
If
shop
You can't often buy new products, and you can't greet customers with a new look. Then customers will not enter the store.
Therefore, characteristic shops must set up effective commodity groups and sell them according to certain purchase rules.
High fashion: 1 design styles, only 1 sizes, 1 colors, and a small quantity.
Fashion: 1 design styles, 1 sizes, 2~3 colors, and a small quantity.
Quantity: 1
Design style
It has 2 sizes, 2~3 colors and a moderate quantity.
The price advantage has 1 design styles. It has 3 sizes, 3~5 colors, and a quantity of {page_break}.
"Imports (EU. USA) and advanced Japanese products" are not very large in terms of the quantity of goods that are very popular, while the design type is quite large.
On the contrary, for high fashion, popular products, if the store goods are out of stock, consumers will feel that your store is tasteless and unattractive.
We must make sure that the commodity group should take full account of design, price, origin, color, size, and production. We must keep a small number of new products coming to the store every week, so as to ensure the continuous selling trend.
In addition, we need to predict the number of additional production to prevent the sale of products out of stores.
By considering similar fabrics and seasons, adjusting the length of sleeves and clothes, designing and producing them in a planned way, establishing a structure that keeps store stores always selling best sellers.
Now we have fallen into the "high price commodity, sales volume is not big", "imported goods are very popular, but the price is high," and "the number of popular merchandise purchases is not large". Therefore, we must adjust the planning structure, constantly protect the freshness and unique charm of the store.
Is this not the case in all industries? The establishment of happy shop space is the eternal secret of Brand Company's continuous selling.
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