Lotto Formally Signed With Avril And Lavigne And Launched Avril X Lotto Joint Products.

Lotto formally signed Avril Lavigne launched Avril x Lotto joint series products

(April 2, 2011, Beijing) a few days ago, Italy's famous sports fashion brand Lotto (Le Tu) signed a contract with Canadian pop rock elf Avril Lavigne (Avril Lavigne) and launched Avril x Lotto joint products. This is the first time that Avril has launched the Chinese market to launch products that are cooperating with clothing brands. She joined hands with Lotto to design the joint product series, and gave her products a "sweet rock" style based on her unique fashion sense and personal temperament. It is reported that the first batch of joint products of Avril x Lotto will be listed in the Lotto stores nationwide in mid 4. Avril will also arrive in China at the end of April, launching the theme market activities of "Ai Le road", and jointly with the vast number of Chinese consumers to detonate the passion between rock and fashion, release free inspiration and create a new fashion of sports and fashion.

As the first sports and fashion brand in Italy, Lotto is committed to bringing brand-new brand and product experience to Chinese consumers with its keen fashion sense and keen product innovation. "Lot to do" is the brand proposition of Lotto. It advocates an experiential way of life and attitude, hoping to encourage young consumers to explore, discover, try and experience various forms and new things of life. The collaboration between Lotto and Avril is a perfect fusion of rock and fashion elements. Lotto hopes that through the theme of "Ai Le road", we advocate that consumers, like Avril, do not stick to a rigid life, release happiness and enjoy self discovery. As Avril said, "Love yourself, Believe in yourself, Be yourself (love yourself, believe in yourself, do yourself").

Avril, who was born in Canada, is a rare artiste with singing, writing and acting. At the age of 17, she became famous. She has more than 30 million albums in the world and won 8 Grammy nominations. She won 7 Canadian Juno awards and became one of the most important singers in pop music. Avril's frank and independent personality and passionate and vibrant style of music are highly sought after by fans all over the world. The punk darling of the European and American music circles has become a fashion icon with a distinctive personal style. This is also an important factor for Lotto to choose cooperation with Avril.

At the end of April, Lotto will join Avril in Beijing and Shanghai to officially launch the theme of "Ai Road". In this series of theme activities, in addition to the official release of Avril x Lotto joint products, Avril will also participate in the Beijing meeting and special events in Shanghai.