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This Autumn Versace Designs For H&M.

2011/6/22 9:06:00 52

Versace H&M Design

H&M announced that autumn 2011 designers will work hand in hand with the global tide brand Versace. brand Creative director Donatella Versace is responsible for the design of this collaboration series, which will follow the classic Versace design.

Note: in June 20th, Donatella Versace wore a Versace for H&M series. Dress Attending Versace in Milan Men's wear Fashion Show

H&M is pleased to announce that autumn 2011 designers will work hand in hand with the global tide brand Versace. The exclusive series designed by Donatella Versace, the creative director of the brand, will trace back to the classic Versace design, ingenious blending of leather, patterns and magnificent colors, using unique fabrics and selling at attractive H&M prices. The series will include women's wear, men's wear and selected home accessories, and will be sold in 300 H&M stores around the world and online on November 17, 2011. In addition, Donatella Versace has specially designed the early spring series for H&M, which will be launched in January 19th next year on H&M global network stores.


Donatella Versace said: "I am very excited to have the opportunity to cooperate with H&M and to reach out to their customer groups. This series will present the classic style of Versace, bringing the perfect choice for the fans of H&M and Versace worldwide.


H&M creative consultant Margareta van den Bosch said: "Versace is one of the most important brands in recent years. The brand designed for H&M will fully interpret Versace's charm and gorgeous fashion. Donatella Versace shared with us the representative works in the design collection. This cooperation is full of celebrating elements and is perfect for the party season.


Versace interpretations are most attractive. The brand was founded in 1978 by Gianni Versace. Its bold dress and wild pattern design set off a revolution in the fashion industry, creating the avant-garde style with the classic theme and cutting it with impeccable. Donatella Versace has replaced Gianni Versace as its creative director since 1997, making Versace a leading brand in the global modern luxury concept. Donatella Versace, famous for its personality design, is the representative of Versace brand.


Versace is the latest fashion brand to collaborate with H&M in designing Exclusive Designer Series. The previous collaborated designers have Karl Lagerfeld, Stella McCartney, Comme des Gar ons ons, Jimmy Jimmy and recent cooperation. Donatella Versace uses the design repository to reinterpret some classical designs of Versace. The women's wear series mainly includes rivet leather, silk and colorful patterns, and accessories such as high heels and jewellery, which coincide with this season's trend. The men's wear series focuses on tailored cutting, including the design of the perfect dress and men's belts and jewelry. This is the first time that H&M has launched home products such as cushions and bedsheets in the design since its cooperation with designers.

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